Employment Discrimination Within The Workplace - 1079 Words

Employment Discrimination in Indonesia As stated on wikipedia.org, discrimination is action that denies social participation or human rights to categories of people based on prejudice. This includes treatment of an individual or group based on their actual or perceived membership in a certain group or social category, in a way that is worse than the way people are usually treated. This could be done directly or indirectly. Direct discrimination could arise from punishments and indirect discrimination could come up from strict rules or regulation that make the individual feel uncomfortable. Discrimination can take various forms. It can includes gender, salary receipts, color, race, religion, national origin, and etc. Gender discrimination in the workplace usually addressed to the female gender, it occurs when there is a difference treatment in electing a leader for women. Salary receipts can also be a cause of discrimination in the workplace, it happens when an employee paid a monthly salary and it was not worth his or h er hard work for the company. In this article the author will be focus on a gender discrimination which commonly occur in the workplace. Race, color, and national origin arise when an employer s standards or policies for selecting or promoting employees have a discriminatory effect on employees or job applicants in these protected classes (Cross Miller, 2012). A pleasant and healthy environment is favorable to achieve a strong and productiveShow MoreRelatedRacial Discrimination in Canadas Workplace1620 Words   |  7 PagesRacial discrimination in the workplace has been a persistent theme in Canada’s history as well as present-day times. The occurrence of actions and attitudes that impose a sense of one being less equal than another on the basis of one’s race in Canada’s workplace inhibits both our nation’s ability to move forward as well as strengthen unification within our country. The belief in a more egalitarian society, where one’s race an d ethnic background have little to no impact on employees (or potentialRead MoreUsefulness Of The Future Managers1213 Words   |  5 Pagesstartups may violate one or more aspects of the employment law. The book is useful in training prospective future managers and employers since the workplace discrimination scenario is a rapidly changing issue that requires a more intellectual approach. The risks of violating the discrimination rules are devastating to both the employer and organization. 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Discrimination comes in manyRead MoreDiscrimination And Discrimination Within The Workplace919 Words   |  4 PagesIntroduction Discrimination is defined as making a distinction in favor of or against a person or thing based on the group, class, or category to which that person or thing belongs to rather than on individual merit (definition 2). Discrimination does not just relate to just one meaning but several, and it can be described in many ways. This action is not only offensive but hurtful as well. Denying any individual a job because of their race, sexual orientation, religion, or gender is an example ofRead MoreEssay on Discrimination and Food Chain Supermarkets1040 Words   |  5 Pagesexplains the thoughts and ideas about Case 10: Analyzing Promotion Data. It references the problems noted and within the case as well as the legal issues that apply. Based on the background and research, an overview of a solution to the problem and an implementation process to be executed by Tom Rutherford, HR director of Food Chain Supermarkets, Inc. can help with the discrimination issue(s) presented in the case. â€Æ' Summary of Case Human resource director of Food Chain Supermarkets, IncRead MoreWorkplace Discrimination : Discrimination And Discrimination1205 Words   |  5 Pages Workplace Discrimination Employment discrimination manifests in a variety of forms. The most common scenario is when the employer unfairly treats job applicants and employees because of their gender, race, age, disability, nationality or familial status. Often, employment discrimination that emanates from familial status occurs because of events such as pregnancy. The employers usually take adverse and cruel actions against these employees or rather potential employees. Contextually, adverse actionRead MoreEqual Rights of American Muslims in Various Sectors1782 Words   |  7 Pagesthe strong link between Islam and extremist political violence. Equal Rights of American Muslims in the Labor Force: Since the 9/11 attacks in America, Muslims have become familiar and tolerant to normal practices of racial profiling and workplace discrimination (Khan, 2012). Such prejudice have also extended to hesitations in giving charity to mosques or Muslim organizations on the basis that they may be linked to an extremist faction or violent activity. American Muslims have experienced a difficultRead MoreDifferences Between Men And Women1420 Words   |  6 Pagescorrect thinking is obliterating important discussion as well as our awareness of the similarities and differences between men and women. The vision of equality between the sexes has narrowed the possibilities for discovery of what truly exists within a man and within a woman. The world is less interesting when everything is same. None of us would argue the fact that men and women are physically different. The physical differences are rather obvious and most of these can be seen and easily measured. WeightRead MoreDiversity in the Wo rkplace1452 Words   |  6 PagesIntroduction As a general statement diversity refers to the prevention of discrimination in conjunction with the improvement of equality. It’s about valuing differences and inclusion; this is the act of spanning such areas as ethnicity, age, race, culture, sexual orientation, physical disability and religious beliefs. In a global marketplace diversity is theorised as a corporation that employs a diverse workforce in that includes both genders, people of many generations and those from ethnicallyRead MoreHcs430 Employees Handbook Essay1732 Words   |  7 PagesEmployee Handbook Non-Discrimination XXX HCS/430 – Legal Issues in Health Care: Regulations and Compliance University of Phoenix CERTIFICATE OF ORIGINALITY: I  certify that  the attached  paper is my original work and has not previously been submitted by me or anyone else for any class.  I further declare I have cited all sources from which I used  language, ideas, and information,  whether quoted  verbatim or paraphrased, and that any assistance of any kind, which I received while producing

Building technology notes Free Essays

In a building frame, a structural element that is shorter than usual, as a Cogged Joint stud above a door opening or below a window sill is called 2. A carpentry Joint by two uneven timbers, each of which is notched at Bull-nosed step the place where they cross 3. A step usually lowest in a flight, having one or both ends rounded to a Gravity wall Quoin semi-circle and projecting beyond the face of the stair string’s 4. We will write a custom essay sample on Building technology notes or any similar topic only for you Order Now A massive concrete wall that resists overturning by virtue of its own weight 5. In masonry, a hard stone or brick used to reinforce an external corner Scarf Joint Baluster off wall 6. A type of half lapped Joint used to resist tension 7. One of a number of short vertical member often circular in section, Fenestration Fig. A-I mom Inflection point used to support a stair handrail 8. The arrangement and design of window in a building 9. What concrete block that is used in making a corner of an anchor wall 10. Lateral ties used for mom main bars for column is 1 1 . Refer to the portion of a beam where bending moment changes from Rowlock Scab positive to negative 12. A brick laid on its edge so that its end is visible 13. A short flat piece of lumber which is bolted, nailed or screwed to Cross bridging butting pieces in order to splice them together 14. Diagonal bracing in pairs between adjacent floor Joist to prevent the Web Brad Pyramid roof joist from twisting 15. A bar used to hold the reinforcement on a beam 16. A small finishing nail is called 17. A roof wherein the four sides are sloping towards the center Stirrup Pile terminating at a point 18. A metal sheet used to connect girder and floor Joist at the same level 19. A slender structural unit introduced onto the ground to transmit load Soldier Pigment o underground strata 20. Brick set on end with the narrow side showing is called 21 . Finely divided solid particles added to the vehicle to contribute color CACM Carriage Channel CM Fig 8-2 Miter box and durability to the paint 22. End lapping of corrugated G. L. Roofing sheets 23. Inclined structural member that supports the steps of a stair 24. Structural steel shape having unsymmetrical balance 25. Hooked end off mom stirrups 26. Which among the concrete block is the header block 27. A device used as a guide of the hand saw in cutting object to form a Plastic hose with water 1 Com 40 bad. T. Fig. C-3 Bosses Load bearing wall Effective length Volume Stirrups Cement Gypsum board Fade Skylight Soft wood Fire brick Plaster ground miter Joint 28. The best and accurate tool for guiding the work in establishing a horizontal level 29. Minimum thickness of suspended R. C. Slab 30. Total board foot of 10 PC’s. 31 . Which among the brick work is a common Flemish bond 32. Clearer is a product of 33. Wall that support weight from above as well as their own dead weight 34. The distance between inflection point in the column when it breaks 35. The amount of space measured in cubic units. 6. A bended rod to resist shear and diagonal stresses in a concrete 37. The most important component to determine the strength of concrete 38. Another term for plaster board 39. The face or front of a building 40. An opening in the roof for admitting light 41 . Wood coming from trees with needle leaves, rather than broad leaves 42. A kind of brick used for high temperature 43. A nailed strip incorpor ated in rough concrete wall to be plastered to act as guide and support for finish trim around opening and near the base Span Rip-rap Striking tool Fig. D-2 Striping of the wall 44. The distance between two structural supports 5. Stone placed on a slope to prevent erosion 46. Hammer is a 47. Which among the finger Joint is the hidden dove tail 48. The process of removing concrete forms from the cured concrete Purling 49. A structural member spanning front truss to truss or supporting Anchor bolts rafters 50. Steel bent inserted in masonry construction for scouring wood or Lintel plates to concrete construction 51 . A horizontal piece of wood, stone, steel or concrete across the top of door or window opening to bear the weight of the walls above the Chord Sleeper Stud opening 52. The placing of glass in windows and doors 53. A rejected building material because of its below standard grade 54. A Joint produced by lapping two pieces of materials 55. Lumber that still contains moisture or sap 56. The internal angle formed by the two roof slopes of a roof 57. A vertical board attached on the ends of the rafters. It is part of the cornice 58. A large heavy nail is referred to as 59. What is the scientific name of wood 60. A wall that holds back on earth embankment 61 . The term used to indicate top and lower principal member off roof or bridge truss 62. Strips of hardwood usually 2†³xx† laid over a concrete slab floor 63. A vertical tutorial member which acts as a supporting element in a Tyrone finish wall or partition 64. Rough plaster finish obtained by flinging plaster on a wall with a hand Adiabatic curing operated machine 65. The curing of concrete or mortar without the gain or loss of heat Vinyl tile Creep Riser Plough during the curing period 66. A floor tile composed principally of polyvinyl chloride 67. The permanent deformation of a materials under a sustained load 68. The vertical face of a stair 69. A groove extended along the edge or face of the wood member Glazing cull Lap Joint Green lumber Valley Fascia Spike Xylem Retaining wall Post-tensioning Ashlars brick Perforated tape Control Joint Hopper Parquet Wrought iron Lag screw Lead Goslings Admixture Gallivanted Seismic stile Baseboard Mortar Balalaikas Barbarian Contusion Saturday Rooster Sloshes Platelets Skittishly Abattoir Gillian Lastingly Tubs De banana Cesspool Pie De Gallo Bandier being cut parallel to grain 70. The stressing of unbounded tendons after concrete has cured 71 . A brick whose face has been hacked to resemble roughly hacked stone 72. A type of tape used in finishing Joints between gypsum board 73. Employed to reduce restraint by accommodating movement of masonry walls 4. A window sash which opens inward and is hinged at the bottom 75. Inlaid wood flooring usually set in simple geometric pattern 76. Anchor bolts and strap are molded out of 77. Common hardware fastener for truss braces 78. Sealer type of washer for 6. 1. Roofing sheets 79. Trade name for anti-termite surface application on wood 80. Retards or accelerators concrete setting 81 . Coated with zinc 82. Technical term for earthquake 83. Vertical frame of paneled door 84. Fascia between floor and wall 85. Cement, sand, and water 86. Filipino term for framework 87. Filipino term for bottom chord 88. Filipino term for collar 89. Filipino term for plastered course 90. Filipino term for purling 91 . Filipino term for wainscoting tiles 92. Filipino term for wrought iron strap 93. Filipino term for ceiling Joist 94. Filipino term for door fillet 95. Filipino term for girder 96. Filipino term for masonry fill 97. Filipino term for downspout 98. Filipino term for cabinet hinge 99. Filipino term for brace 100. Filipino term for temper (metal work) Horizontal distance from the face of a lock or latch to the center of the knob or lock yielder A principal member of a truss Rough plaster finish obtained by flinging plaster on a wall with a hand operating machine A roofing tile which has the shape of â€Å"S† laid on its side A commercially pure iron of fibrous nature, valued for its corrosion resistance and ductility COLD JOINT A Joint formed when a concrete surface hardens before the next batch of concrete FOUNDATION WALL is placed against it Has high compressive strength but low tensile strength Horizontal surfaces on which the stone units lie on course That part of the foundation for a building which forms the permanent retaining wall How to cite Building technology notes, Essays Building technology notes Free Essays In a building frame, a structural element that is shorter than usual, as a Cogged Joint stud above a door opening or below a window sill is called 2. A carpentry Joint by two uneven timbers, each of which is notched at Bull-nosed step the place where they cross 3. A step usually lowest in a flight, having one or both ends rounded to a Gravity wall Quoin semi-circle and projecting beyond the face of the stair string’s 4. We will write a custom essay sample on Building technology notes or any similar topic only for you Order Now A massive concrete wall that resists overturning by virtue of its own weight 5. In masonry, a hard stone or brick used to reinforce an external corner Scarf Joint Baluster off wall 6. A type of half lapped Joint used to resist tension 7. One of a number of short vertical member often circular in section, Fenestration Fig. A-I mom Inflection point used to support a stair handrail 8. The arrangement and design of window in a building 9. What concrete block that is used in making a corner of an anchor wall 10. Lateral ties used for mom main bars for column is 1 1 . Refer to the portion of a beam where bending moment changes from Rowlock Scab positive to negative 12. A brick laid on its edge so that its end is visible 13. A short flat piece of lumber which is bolted, nailed or screwed to Cross bridging butting pieces in order to splice them together 14. Diagonal bracing in pairs between adjacent floor Joist to prevent the Web Brad Pyramid roof joist from twisting 15. A bar used to hold the reinforcement on a beam 16. A small finishing nail is called 17. A roof wherein the four sides are sloping towards the center Stirrup Pile terminating at a point 18. A metal sheet used to connect girder and floor Joist at the same level 19. A slender structural unit introduced onto the ground to transmit load Soldier Pigment o underground strata 20. Brick set on end with the narrow side showing is called 21 . Finely divided solid particles added to the vehicle to contribute color CACM Carriage Channel CM Fig 8-2 Miter box and durability to the paint 22. End lapping of corrugated G. L. Roofing sheets 23. Inclined structural member that supports the steps of a stair 24. Structural steel shape having unsymmetrical balance 25. Hooked end off mom stirrups 26. Which among the concrete block is the header block 27. A device used as a guide of the hand saw in cutting object to form a Plastic hose with water 1 Com 40 bad. T. Fig. C-3 Bosses Load bearing wall Effective length Volume Stirrups Cement Gypsum board Fade Skylight Soft wood Fire brick Plaster ground miter Joint 28. The best and accurate tool for guiding the work in establishing a horizontal level 29. Minimum thickness of suspended R. C. Slab 30. Total board foot of 10 PC’s. 31 . Which among the brick work is a common Flemish bond 32. Clearer is a product of 33. Wall that support weight from above as well as their own dead weight 34. The distance between inflection point in the column when it breaks 35. The amount of space measured in cubic units. 6. A bended rod to resist shear and diagonal stresses in a concrete 37. The most important component to determine the strength of concrete 38. Another term for plaster board 39. The face or front of a building 40. An opening in the roof for admitting light 41 . Wood coming from trees with needle leaves, rather than broad leaves 42. A kind of brick used for high temperature 43. A nailed strip incorpor ated in rough concrete wall to be plastered to act as guide and support for finish trim around opening and near the base Span Rip-rap Striking tool Fig. D-2 Striping of the wall 44. The distance between two structural supports 5. Stone placed on a slope to prevent erosion 46. Hammer is a 47. Which among the finger Joint is the hidden dove tail 48. The process of removing concrete forms from the cured concrete Purling 49. A structural member spanning front truss to truss or supporting Anchor bolts rafters 50. Steel bent inserted in masonry construction for scouring wood or Lintel plates to concrete construction 51 . A horizontal piece of wood, stone, steel or concrete across the top of door or window opening to bear the weight of the walls above the Chord Sleeper Stud opening 52. The placing of glass in windows and doors 53. A rejected building material because of its below standard grade 54. A Joint produced by lapping two pieces of materials 55. Lumber that still contains moisture or sap 56. The internal angle formed by the two roof slopes of a roof 57. A vertical board attached on the ends of the rafters. It is part of the cornice 58. A large heavy nail is referred to as 59. What is the scientific name of wood 60. A wall that holds back on earth embankment 61 . The term used to indicate top and lower principal member off roof or bridge truss 62. Strips of hardwood usually 2†³xx† laid over a concrete slab floor 63. A vertical tutorial member which acts as a supporting element in a Tyrone finish wall or partition 64. Rough plaster finish obtained by flinging plaster on a wall with a hand Adiabatic curing operated machine 65. The curing of concrete or mortar without the gain or loss of heat Vinyl tile Creep Riser Plough during the curing period 66. A floor tile composed principally of polyvinyl chloride 67. The permanent deformation of a materials under a sustained load 68. The vertical face of a stair 69. A groove extended along the edge or face of the wood member Glazing cull Lap Joint Green lumber Valley Fascia Spike Xylem Retaining wall Post-tensioning Ashlars brick Perforated tape Control Joint Hopper Parquet Wrought iron Lag screw Lead Goslings Admixture Gallivanted Seismic stile Baseboard Mortar Balalaikas Barbarian Contusion Saturday Rooster Sloshes Platelets Skittishly Abattoir Gillian Lastingly Tubs De banana Cesspool Pie De Gallo Bandier being cut parallel to grain 70. The stressing of unbounded tendons after concrete has cured 71 . A brick whose face has been hacked to resemble roughly hacked stone 72. A type of tape used in finishing Joints between gypsum board 73. Employed to reduce restraint by accommodating movement of masonry walls 4. A window sash which opens inward and is hinged at the bottom 75. Inlaid wood flooring usually set in simple geometric pattern 76. Anchor bolts and strap are molded out of 77. Common hardware fastener for truss braces 78. Sealer type of washer for 6. 1. Roofing sheets 79. Trade name for anti-termite surface application on wood 80. Retards or accelerators concrete setting 81 . Coated with zinc 82. Technical term for earthquake 83. Vertical frame of paneled door 84. Fascia between floor and wall 85. Cement, sand, and water 86. Filipino term for framework 87. Filipino term for bottom chord 88. Filipino term for collar 89. Filipino term for plastered course 90. Filipino term for purling 91 . Filipino term for wainscoting tiles 92. Filipino term for wrought iron strap 93. Filipino term for ceiling Joist 94. Filipino term for door fillet 95. Filipino term for girder 96. Filipino term for masonry fill 97. Filipino term for downspout 98. Filipino term for cabinet hinge 99. Filipino term for brace 100. Filipino term for temper (metal work) Horizontal distance from the face of a lock or latch to the center of the knob or lock yielder A principal member of a truss Rough plaster finish obtained by flinging plaster on a wall with a hand operating machine A roofing tile which has the shape of â€Å"S† laid on its side A commercially pure iron of fibrous nature, valued for its corrosion resistance and ductility COLD JOINT A Joint formed when a concrete surface hardens before the next batch of concrete FOUNDATION WALL is placed against it Has high compressive strength but low tensile strength Horizontal surfaces on which the stone units lie on course That part of the foundation for a building which forms the permanent retaining wall How to cite Building technology notes, Essays

Types Of Hip Extension Exercises Samples †MyAssignmenthelp.com

Question: Discuss about the Types Of Hip Extension Exercises. Answer: Introduction The research contained the journal entitled Are all hip extension exercises created equal? was basically designed and carried out to determine whether all the hip exercises produce the same results (Contreras et al., 2013). These exercises are designed to create power and stamina to different people like athletes, footballers and other different people who participate in different games. The exercises are very important because they are one of the factors which determine whether the players will be successful in the career (Steele et al., 2015). They also make the body flexible and adaptable to the environment of the game. This makes it very important to evaluate different types of those exercises scientifically to determine the ones which are good and can produce the best results for the people. Many researchers claim that these exercises may produce the same results given that other factors are kept constant that is the nature of the body, the number of years, the frequency of the exercises and the duration which the person takes to do the exercise (Kendall et al., 2015). However, other researchers claim that even though these exercises may have similar protocols on how they are carried out, some scientific factors can influence them and hence produce different results. Some of the scientific factors which can lead to different results include the angles at which the exercise are carried out and those angles maybe forty -five degrees, ninety degree and one eighty degrees respectively (Lun et al., 2015). Due to this perceived difference in the hip exercises, that is why the researchers decided to scientifically access if the claims are true that the exercises may produce different results. Methods The researchers used physics methods to evaluate the effects of different types of exercises. They included three types of the exercises and named them as A, B and C respectively. The first exercise which is labeled as A and given the name good morning exercise is carried on at 90 degrees where by the participants lifts weight while standing straight and movement only occurs at the hips. The second exercise which is labeled as B and given the name back extension exercise is carried on at 90, 180, and 135 degrees but with the person bending over a torso. In this exercise, the person either makes the legs straight that is 90 degrees or bents them at 135 degrees or 180 respectively. The third exercise is labeled as C and called the horizontal back extension exercise. This exercise is also carried out at three levels of degrees that are 90, 180 and 135 respectively. The person here moves the back side only while bending on the torso. There follow the methods of calculating the effects of each exercise. There are many factors and many determinants which are used to calculate the effects. Out of the three exercises, each of them includes a calculation of two moments. The two moments include the moment of the HAT acting on the Hip joint and the second one includes the moment of lb(45kg) external resistance acting on the hip joint (Contreras et al., 2013). The calculations are carried out in different stages whereby the weight of HAT is calculated by multiplying the weight of the participant by 0.68. Then the weight is converted to mass by multiplying it with the gravitational force which is 9.8. The external torque of the HAT acting on the hip is then calculated. There follows a calculation of the free torque and then the process is carried out in all the three different types of the exercise. The methods chosen to carry out the calculations are well organized and in a logical manner. This applies that the researcher will arrive at the intended results. However, the researchers have not well explained the criteria they choose the participants and hence that may make the results not to be scientifically correct. It is good in any research to include the criteria used for finding out the participants (Ritichie et al., 2013). Also, the researchers have only used one person per exercise to determine the results which may not be good because different people may have different body structures which may be affected differently by the exercise hence the results may not be scientifically correct to generalize the either the three exercises have different effects or they have the same effect because of the methods used. However, the methods used to carry out the calculations are scientifically and mathematically correct hence the results obtained may be true but just to the chosen participants and they should not be generalized to mean that all the other people who do those exercises have the same effect. To carry out a good research, the researcher should be willing to include large sample size and make sure there are well- structured criterias which are adopted in the process of sample selection (Marshall and Rossman, 2014). This does not only ensure that the research is valid but also it makes sure that it is logical and scientifically reliable since it covers a large geographical area and involves participants from different locations (Spradley, 2016). Results The researchers found that there was a significant difference between the three types of exercises and even there was a difference in the angles adopted on the axis of rotation. In the exercise called good morning torque, at 90 degrees there were 478 instantaneous hip extension torques with 135 and 180 degrees having 338 and zero respectively. In the exercise called back extension, there were 338 instantaneous hip extension torques at 45 degrees with 478 and 338 at 135 and 180 degrees respectively. In the third exercise called horizontal back extension, the was zero instantaneous hip extension torques at 90 degrees with 338 and 478 at 135 and 180 degrees respectively. Also, the researchers found that monoarticular muscles are mostly favored by the exercises. They also found that exercises create different amounts of torque throughout the joints and different parts of the body. In addition, it was evident that exercises which involve a large torque have more effects on metabolic stress than those which produce little torque. However, it was evident that other factors like pressure and load were not having a great impact on the torque throughout the research hence were not supposed to be considered more in those exercises. Muscle activation was increased in all levels of the exercises hence making the participants more active. This was very important to increase the performance of the participants since those people who have more active muscles tend to do better than those who less active muscles (Dumoulin et al., 2014). The researchers made a conclusion on the observations they had made in the process of the research. They concluded that all hip extension exercises are not created equal and the external torque tends to vary depending on the position of the body of the person from the ground. This makes it possible to have different torque depending on the distance from the ground (Jakobsen et al., 2013). They also concluded that hip exercises done at 45 degrees have more consistent levels than the others. They suggested that multiple hip expansion exercises should be performed at different levels and different times. These exercises help in reducing knee valgus and other related complications. It doesnt matter the type of the exercise carried on but people should engage themselves in at least two of the exercises which are related to this study. The time of the day when the exercises are carried out does not matter but it is important to carry the exercises out at least twice a day (Grabowski and DAndrea, 2013). What I have learned I have learned the application of biomechanics in real life situations. The application of this discipline is very relevant to sports since it helps in the development of good sporting habit. As it is defined that biomechanics is the study of mechanical laws which relate to movement or the structure of all living organisms (McGinnis, 2013). I realized that through the study of biomechanics I will be able to understand my body very well and how different types of exercises can influence it and be of benefit. Have also been able to understand how to differentiate types of external forces which are present during exercises and how those forces affect the body during the process of exercises hence making it possible to make good decisions on which position should I take when doing different types of exercises. Have learned how to place the body muscles in relative to the line of resistance to achieve the best results. This placing of the muscles determines the extent to which the taken e xercise will be of benefit to the participant. In addition, biomechanics is of great importance in the prevention of injuries. This is because the discipline involves the study of both internal and external forces of the body so any person who has knowledge in it is able to understand how to balance the internal and external forces so as to avoid injuries (Song, 2013). All nurses and doctors who occasionally deal with solving the issues relating to players should have the knowledge of biomechanics so as to perform their duties in a good way. This can only be achieved through the study of the discipline. Also, the knowledge of biomechanics does not only apply to the players who take sports as their life time career, it also helps those people who take sports as part time career to develop a good series which can make them successful even though they dont take exercises every time (Fung, 2013). The understanding of this discipline also helps people to minimize stress especially if they apply the knowledge well. This is because many scientists have proved that exercises minimize stress hence if you have the knowledge of biomechanics and you apply it while doing exercises it makes you perform it better hence producing good exercise results which contribute to the minimization of stress (Yoganandan et al., 2014). This exercise has greatly contributed to the understanding of biomechanics in larger dimensions. It has made me understand that not only the discipline is studied theoretical but also it has a very wide application in real life situation. Among the real life application of this discipline is sports and injury prevention during exercises. These applications are not only helpful to the sports people but also to those people who train others on how to perform exercises well hence the knowledge of biomechanics is very relevant in the field of the gym. Also, I have been able to understand the logic behind exercises where it happens that some people perform exercises and the results are different. Have also understood that people may have the same body features but some do better in exercises than others simply because they apply different techniques in the exercises. This happens because of the nature of the exercises each individual chose to practice in and is basically influenced by biomechanics. Biomechanics is a good discipline which people should study for their own benefit even if they will not take part in sports. References Dumoulin, C., Hay?Smith, E. J. C., Mac Habe?Sguin, G. (2014). Pelvic floor muscle training versus no treatment, or inactive control treatments, for urinary incontinence in women.The Cochrane Library. Fung, Y. C. (2013).Biomechanics: motion, flow, stress, and growth. Springer Science Business Media. Grabowski, A. M., DAndrea, S. (2013). Effects of a powered ankle-foot prosthesis on kinetic loading of the unaffected leg during level-ground walking.Journal of neuroengineering and rehabilitation,10(1), 49. Jakobsen, P. D., Langmaack, L., Dahl, F., Breivik, T. (2013). Development of the Soft Ground Abrasion Tester (SGAT) to predict TBM tool wear, torque and thrust.Tunnelling and underground space technology,38, 398-408. Kendall, K. D., Emery, C. A., Wiley, J. P., Ferber, R. (2015). The effect of the addition of hip strengthening exercises to a lumbopelvic exercise programme for the treatment of non-specific low back pain: A randomized controlled trial.Journal of science and medicine in sport,18(6), 626-631. Lun, V., Marsh, A., Bray, R., Lindsay, D., Wiley, P. (2015). Efficacy of hip strengthening exercises compared with leg strengthening exercises on knee pain, function, and quality of life in patients with knee osteoarthritis.Clinical Journal of Sport Medicine,25(6), 509-517. Marshall, C., Rossman, G. B. (2014).Designing qualitative research. Sage publications. McGinnis, P. (2013).Biomechanics of sport and exercise. Human Kinetics. Ritchie, J., Lewis, J., Elam, R. G. (2013). Selecting samples.Qualitative research practice: A guide for social science students and researchers, 111. Song, W. (2013). Study on the analysis and simulation of fosbury flop technique based on the sports biomechanics.BioTechnology: An Indian Journal,8(10). Spradley, J. P. (2016).Participant observation. Waveland Press. Steele, J., Bruce-Low, S., Smith, D. (2015). A review of the specificity of exercises designed for conditioning the lumbar extensors.Br J Sports Med,49(5), 291-297. Yoganandan, N., Nahum, A. M., Melvin, J. W. (Eds.). (2014).Accidental injury: biomechanics and prevention. Springer.

Technology Changes free essay sample

Rapid technological change has shaped the world we live in today. Far from having a positive influence, living in a hi-tech world dependent on computers and mobile devices has distanced us from what is really important in life. There has been significant progress in many sectors, such as health, engineering, education etc. , with the advancing technology. Over and above, the fact that we can quickly reach any information we need in very short space of time has made our lives more practical and easier. But I shall argue that this is not the whole picture. Technology has also taken so much from our lives: health and social relationship. We start out with the first point: living in a hi-tech world can cause bad effect on our health. People firstly created technology to make our life easier, but in fact, people are busier and busier these days. Spending all day sitting in front of the computer and lacking of sport activities are the reason for some diseases such as dry and near-sighted eyes. We will write a custom essay sample on Technology Changes or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Besides, there are also health complaints because of muscle and joint diseases such as pain in neck, shoulder, loins and even the damage of arm nerves due to the excessive time spent working on the computer. Moreover, the number of obesity cases has increased. It isnt just the inactivity that causes the obesity but the endless snacking on junk food while people are hanging out with their technology. Obesity is responsible for diseases such as diabetes and heart conditions.Then, we move on the second point: innovations in information technology have led to a decrease in social activities and relations in people’s lives. In today’s society, more and more people stay indoors, in front of their computers rather than going out and it leads to unsociable lives. Plus, people started to prefer talking on the internet or chatting by cell phones as it is the quickest and easiest way to communicate. Consequently, face-to-face relationships started to vanish and unrealistic relationships especially the ones which are built via the Internet started to be formed.As a result, we are living in a society where young people are not learning good social skills to well-prepare for their future. In conclusion, the technology breakthrough we have experienced in the recent years has dramatically changed the way we live. Far from having a positive influence, living in a high-tech world dependent on computers and mobile device has distanced us from our health and social relationships-what is really important in life. Therefore, we should make use of the benefits that the technology brings us but not depend on it too much.

Essay on National Government’s Education Policies and Federalism

Essay on National Government’s Education Policies and Federalism Essay on National Government’s Education Policies and Federalism Essay on National Government’s Education Policies and FederalismThe increasing role of the national government in the regulation and development of educational policies has a dubious effect. On the one hand, the federal government’s education policies contribute to the better funding of education institutions and programs but, on the other hand, the problem of the effective use of federal funds arises because the federal government cannot be as efficient as local authorities and public to determine which educational needs to fund at the moment. Hence, the increase role of the federal government in education policies opens new educational opportunities but, on the other hand, it raises the problem of the effective use of federal funds and respect to federalist principles of the US democracy and state.In fact, the federal government’s education policies are effective as long as new educational programs are created and supported by the federal government. The federa l government contributes to the broader coverage of public education and federal support of public schools (Levin-Waldman, 2012). However, the use of funds provided by the federal government is less effective compared to the state and local level because the federal government cannot always understand and meet needs of specific public schools. In this regard, even limited financial resources supplied by local and state governments could be used more effectively to meet specific needs of each public school.Thus, the increased role of the federal government in education policies challenges conventional federalist norms and principles. The federal government attempts to take initiative and lead in funding and, therefore, development of education policies. However, such policies are less effective than traditional federalist policies with the wider involvement of the local authorities because the federal government cannot manage public education as effectively as local and state authori ties.

Free Online Public Schools in Georgia

Free Online Public Schools in Georgia Georgia offers resident students the opportunity to take online public school courses for free. Below is a list of online schools currently serving elementary and high school students in Georgia. Most programs are free to residents, but one program may require students to pay a fee. To qualify for the list, schools must meet the following qualifications: Classes must be available completely online.They must offer services to state residents.They must be funded by the government. Virtual schools listed may be charter schools, statewide public programs, or private programs that receive government funding. Georgia Connections Academy This website for this online school notes that: Students throughout Georgia have the opportunity to thrive at Georgia Connections Academy Charter School, a tuition-free public cyber school. (The online program) gives students the flexibility to learn at home with an online curriculum that meets rigorous state  education  standards.   The school offers: A  curriculum  developed by leading education expertsInstruction from state-certified  teachers  experienced in  online instructionSupport from trained counselors, principals, and administrative staffCurriculum materials  needed to participate in a dynamic online learning environment Georgia Credit Recovery The Georgia  Credit Recovery Program gives students who did not initially succeed in obtaining course credit the chance to earn credit toward  graduation. The school notes that it provides: Flexible  schedulesComplete core courses, aligned to state standards, for which the student will demonstrate mastery before receiving a gradeSome elective courses The courses, however, are not taught by a teacher, and even though the program is publicly funded, students may incur a fee. Georgia Cyber Academy The Georgia Cyber Academy is for kindergarten through 12th-grade students and offers: Full-time, tuition-free online public educationSupport from state-certified teachersStudents a chance to earn college credit while in high school in select coursesHigh-interest courses that introduce a variety of possible careersA range of extracurricular activities Georgia Virtual Academy A tuition-free, online public school, Georgia Virtual Academy offers: Individualized  learning plans  targeted to each students strengths and weaknessesGeorgia-certified teachers who guide progress and tailor teaching to student needsAn advanced-learner programThe opportunity for qualified high school  students to earn college creditsField trips, social activities, and clubs  help students connect Georgia Virtual School Georgia Virtual School is sponsored by the Georgia Department of Educations Curriculum and Instruction Division. The program, operated in partnership with schools and parents across the state, offers over 100 middle and high school courses in the core content areas, world languages and electives as well as a number of AP courses. The school also has  online media and guidance centers The school also offers some flexibility in course schedules, including: For fall and spring, students can choose an 18-, 16-, 14- or 12-week  schedule.For fall and spring,  Advanced Placement  courses are only offered on the 18-, 16- or 14-week schedule.For summer, students can select either a six- or five-week schedule.

Do Catheter Washouts Extend Patency Time in Long-term Indwelling Essay

Do Catheter Washouts Extend Patency Time in Long-term Indwelling Urethral Catheters - Essay Example Bladder washouts do not have to be carried out all the time, however they may be essential when there is a significant amount of sedimentation in the urine; and in treating urinary tract infections. In this process, about 60 mls of water is usually introduced into the catheter gently via a syringe; the syringe is then removed and the catheter end is drained into a container. The procedure is repeated until 500 mls of water is used. This topic was chosen because of the growing interest of the impact of catheterization on long-term care patients and on practices which can be used to minimize the negative impact of catheterization. It is relevant to my future practice as a nurse because it would provide me with evidence on the importance of carrying out catheter washouts on patients under long-term care. This aspect of practice personally interests me because I have often encountered long-term care patients under catheterization and I have always been interested in finding ways to impro ve the quality of their lives. Evidence based practice Evidence-based practice is defined by Sackett, et.al., (1996) as the explicit and effective use of current and most appropriate evidence in health care decisions on individual patients. It also means incorporating individual clinical skills with the most appropriate clinical proof from research. Evidence-based practice is basically about getting the patient the best care possible, as proven by evidence, and according to his needs and preferences (Manzoukas, 2006). It also helps ensure that the knowledge of the nurses are up to date, that it supports clinical judgments, and can reduce time in considering appropriate care (Drisko, 2010). There are various forms of evidence which can be utilized including systematic reviews, randomized controlled trials, cohort studies, case-control studies, case series/case reports, and editorials/expert opinion (University of Illinois, 2006). Not all evidence in this case is research base, most e specially in cases of editorials and expert opinion where the weight of the evidence is based on the skill and the authority of the practitioner. The Nursing and Midwifery Council (NMC) Code of Professional Conduct describes the specific duties of nurses. It also specifies that nurses have the responsibility of providing a high standard of care for patients at all times, and this includes providing â€Å"care based on the best available evidence or best practice† (NMC, 2009, p. 16). These provisions form the legal and practice-based support for the evidence-based care required of nurses. Evidence can therefore be used in this case in order to establish whether or not carrying out catheter washouts would extend the patency of catheters among long-term care patients. Moreover, evidence can be used to determine if these washouts would improve the care of catheterized long-term care patients. Literature review Various studies have been carried out on the current topic under study . Hagen, Sinclair, and Cross (2010) carried out their study in order to establish if some specific washout regimens are better than others in relation to effectiveness, acceptability, and quality of life. About five trials were able to meet the inclusion criteria covering 242 patients in two cross-over and three parallel-group randomised control trials. After witling down the studies based on the inclusion criteria, authors reported that there is no difference between the different washout solutions, however these results were not sufficient to support the conclusions.

What are Swifts aims in A Modest Proposal and how does he achieve them Essay

What are Swifts aims in A Modest Proposal and how does he achieve them What are Joyces aims in Araby how does she achieve them - Essay Example Many people were fed up with the government in place as it did nothing to alleviate the life of the common person in the country. The rich were always getting richer while the poor became poorer (Swift 23). Swift aims to target Ireland’s politicians, the falsehood of the English plus the degradation which she saw on the Irish People. Swift was fed up with the many empty promises posted by their leaders in power to help those needy in society, something that never materialized (Swift 24). In his book, Swift uses satire in representing her grievances in regard to the matter. She provides her own solution that can be equated to mockery too. Her solution was to end poverty by reducing the population of the poor. This can be done through eating of poor children under the age of 1 year by the rich. Her solution was absurd adding to the mockery on the many solutions that never materialized (Swift 27). Swift manages to address issues like poverty, famine, overpopulation and homelessne ss in this paper. In contrast, Joyce’s Araby aims at portraying Dublin life at its realistic point through a young boy that lived in it (Norris 45). Describing every sense and environment in which the boy lived, the author managed to bring out the parallels of life between the rich and poor in the society. The poor had to succumb through poor living condition and struggled to make ends. In addition, Joyce adds a theme of discovering of love through the innocent young boy (Norris 46). The young boy had a crush on Manga’s sisters and did what he can to please her, something which in the end did not go as he had planned due to lack of money. A situation which most people expect to turn into happiness, ended up in a sad note when the boy missed to see the show and get to please a girl. Joyce aimed at portraying the implication of poverty of social, economic and spiritual well-being of people

Gardners Theory of Multiple Intelligence Essay Example for Free

Gardners Theory of Multiple Intelligence Essay Many years ago it was quite common to label someone with a high IQ as a â€Å"genius† or as being more intelligent than others. Albert Einstein is one of those men who were labeled as a genius because of all that he had accomplished at such a young age. Undeniably, Einstein’s smarts were extremely remarkable, but records show that he was not the best student. Although Einstein scored extremely well in areas like Math and Physics, it has been noted that in areas like linguistics, he did not excel (Albert Einstein, 2005). Does this make Einstein, any less of a genius? According to Howard Gardner’s theory of multiple intelligences, a person’s intelligence isn’t necessarily measured in standardized testing or school grades. Gardner identifies that each person’s learning style is different, so the intelligence could excel in any of the eight styles: Linguistic, Musical, Logical, Naturalistic, Visual, Kinesthetic, Interpersonal, and Intrapersonal (Kowalski Westen, 2011). This means that someone like Ludwig van Beethoven who may not have been as scholarly as Albert Einstein, can still be considered a genius due to his musical intelligence. The eight different intelligences described by Gardner are what he believed to be the eight strengths in which a person can learn. Gardner believed that because everyone can learn in one of these eight different styles, then they could excel in any of the respective fields. A person who possesses a linguistic intelligence is described as someone who uses words and communication effectively. A person with linguistic intelligence would have excellent auditory skills, and translates everything into words or speech. On the other hand, someone who possesses the learning style of spatial intelligence would be most comfortable with graphics, physical imagery, and visuals (Campbell, 1992). However, someone with a preference to the kinesthetic style of learning would be most comfortable with being hands on. They learn by doing, touching, and anything that involves physical activity, therefore their intelligence might look more like acting out, or role playing. Another learning style of multiple intelligences described by Gardner is naturalistic. Someone who possesses a naturalistic style of learning is more in tune with their surroundings, and focus a lot with what nature is giving them. The naturalistic intelligence was not added to the multiple intelligences until much later. Gardner’s theory was introduced to naturalistic in response to the nature versus nurture debate, in which a person learns from their surroundings, or environment in which they are in (Sulaiman, Hassan, Yi, 2011). One of the bigger learning styles in Gardner’s theory is that of intrapersonal and interpersonal. Intrapersonal is that in which a person learns from themselves. Someone who keeps to themselves and does not get socially involved (Campbell, 1992). On the complete different spectrum, is the interpersonal learning style. Like a social butterfly, interpersonal refers to someone who works well with others, enjoys working in teams, center of attention, and just like they seek attention of others, others seek their attention as well. I personally identify with the interpersonal school of learning the best out of all of the intelligences in Gardner’s theory. I mostly work well when accompanied by others. I am a team player, and team leader. Others usually seek to me for advice, and I tend to deliver my best results, when working with others. This is the intelligence that is mostly credited with the slang term of â€Å"street smarts† (Sulaiman, Hassan, Yi, 2011). Having played sports for a big part of my life, I tend to carry my thoughts as a team. I carry the team and make sure to understand everyone on the team. I always think of others first, and having that one on one interaction is most important to me. Throughout my career, I have found myself to be in leadership roles quite frequently , because many others who are not strengthen by the interpersonal intelligence feel as if I can lead better due to the emphasis I put on team work, and my adequate level of communication with the entire team. In the work place I have found this quite helpful, and it has helped me become very successful. The two other intelligences outlined in Gardner’s theory are that of musical and logical, or mathematical. Musical intelligence is referred to a person when they can relate everything to a rhythm, or sequence. Someone who possesses musical intelligence is also aware of the sounds and music space in their surroundings. Someone with musical intelligence would be aware of dichotic listening, and understand the importance of noise (Kowalski Westen, 2011). Music is a very big part of my life, what I do, and how I do it. I can remember growing up and not being able to go to sleep until music was playing in the background. I find myself being almost allergic to quite. I tend to do my best work when either I have music playing in the background, or if the TV is on. While in school, I usually found myself while studying, to be singing. I tend to associate rhyme and rhythm to a lot of the new things that I learn. According to Gardner, someone who possesses a musical intelligence is sen sitive to sound, and could hear music, or find the rhythm to anything, even before the words are spoken (Campbell, 1992). The last intelligence in Gardner’s theory is logical intelligence, or most commonly known as mathematical intelligence (Sulaiman, Hassan, Yi, 2011). Someone who occupies the logical intelligence are said to think abstractly. They mostly need to learn and form concepts before they can deal with details. They calculate results, enjoy working the mind in the way that really uses the prefrontal vortex more than any other intelligence. Someone with logical thinking is believed to be someone who takes their time to analyze all possible circumstances, and work the problem for an answer. This type of person likes puzzles and word games to stimulate the brain. I identify myself as being a logical thinker due to the fact that one of my strengths is to be analytical. Albert Einstein was believed to belong in this intelligence field, due to his work in mathematics and physics. I find my intelligence to not be at the level of Einstein by any means, but I do relate to his earlier work being proficient in the math field over the linguistic (Albert Einstein, 2005). Since English is not my first language, growing up in the United States, going to school was very difficult for me, but numbers became my safe haven. Having learned numbers at a very young age (according to my teachers, I knew how to add and subtract by the time I was 3) I find myself most attracted to professions in which analytical thinking is required. Having worked as a District Investigator, it was required of me to look at paperwork and identify the fraud, or identify the theft by finding the patterns, or the number sequence. A big part of my job was to analyze transactions, and compare them to video images. Things are always better explained to me if broken down into patterns. Although Gardner divided the intelligences into eight separate categories, his theory believed that a person does not just dominate one intelligence, but rather takes a bit from all of the intelligences collectively. Just like it could be clearly identified that Albert Einstein that dominated the logical intelligence, his work shows that he might have possessed the intrapersonal intelligence as well as the spatial intelligence (Campbell, 1992). Gardner believed that the intelligence of someone could not necessarily be measured, by testing, but mainly by teachings, and learning styles. I feel as if I most identify with musical intelligence, logical intelligence, and interpersonal intelligence. My career thus far would suggest that these fields have brought me much success, but in my recent career change from Criminal Justice to Psychology, I will most likely learn to domain in the linguistic and spatial intelligence.

Music and Murder :: essays research papers

Documentaries serve to draw a response through the use of literary techniques in order to present a particular point of view. Michael Cordell’s Music and Murder subscribes to this principle, the documentary focuses on three men serving prison sentences for taking a life and how music has changed and shaped their outlook on their own lives. Music, structure, verbal language and selection of detail all work on the viewers emotions which serve to draw a positive response towards rehabilitation in prisons. Music and Murder follows Vernon Kronk who killed an infant because it wet the bed, Geoffrey Websdale who shot dead two people and injured one and Daniel Miles who stabbed his girlfriend. All three prisoners are serving sentences in prison for their crimes and all three with the help of the prison teachers have found an interest in music. Music and Murder as a title for this documentary is very peculiar in that it hints that the two themes go together, many would see such a title as a paradox and that if rehabilitation was the only issue Music after Murder would be a more suitable title, however the emotional maturing through music is important in the documentary. Music recorded by the prisoners is played throughout the documentary, this attempts to give the viewer insight into the emotions felt by the musicians. The music is described by one of the prisons music teachers as â€Å"coming from the heart†, because we have not discovered the crimes that the prisoners have committed the music attempts to draw on feelings of sympathy from the viewer for the men. Much of the documentary is left to periods of the men’s music; these periods are an expression of emotion by which the notion of humanity and a second chance is put forward. The structure, the order parts of the documentary are presented determine how prisoners are constructed by the viewer. In Music and Murder Vernon, Geoffrey and Daniel are all constructed in the same way and overall the documentary works to construct the prisoners as people deserving of the viewers trust. In the beginning of the documentary the prison is described and shown as concrete and metal and there are close-ups of the metal bars, locks and razor-wire. This use of montage re-establishes the viewers previous idea of prison as punishment. After this the music is introduced by the respected teachers as not leisure but a constructive way to use their time in prison, having the punishment aspect of prison introduced before the music gives the viewer a positive on the idea as music as rehabilitation and not just as leisure.

Malungay Powder Essay

Malunggay Powder, A Solution for Nutritional Diffeciencies I. Background of the study Health awareness is the prime investment, ingenuity is the investor’s joining effort, and wellness is the net gain. Most people think that adapting a healthy and well conditioned life is expensive and difficult to achieve. The significance is just how one resourcefully utilizes the cheap, the natural abundance of nature, and the untiring quest to alternatives and remedies. Malunggay is a kind of vegetables that is enrich with vitamins, minerals and amino acids that are needed for optimum health. The importance of this vegetable particularly its leaves serve as a food supplement, Malunggay touted as â€Å"All- around miracle tree or Nature’s medicine cabinet† contains a wide variety of nutrients in high amounts. This powderized form vegetable add nutrition to our deficient diet due to modern food preparation, lack of family food budget, and busy lifestyles that make it hard to prepare a healthy and balanced diet food. It acts as an inexpensive insurance against nutritional deficiencies. II. Significance of the Study This study will promote awareness on the relevance of serving vegetable meals, soup, bread, dessert, shakes, juices and mixes with Malunggay powder. It encourages households to plant Malunggay in their backyards for personal consumption. Furthermore, it supports the Department of Agriculture on their program of propagating vegetable garden e. g. Malunggay and other nutritional vegetables as a revenue-generating industry? under its biotechnology program where it currently enjoys wide array of Malunggay and other vegetable based products manufactured in the Philippines and being sold in local and international markets. Finally, it inspires people to study and research all the benefits of vegetables and other agricultural products. II. Scope and Limitations of the Study The study focused on the specifications of how to procure the major quality ingredients, the Malunggay leaves and conscientiously observe the proper preparation and storage of the produce product. It took a month to got the final result of the research work using the method of experimentation. As Malunggay leaves is readily cultivated in the backyard and easily harvested. The study undergo three (3) repeated experimentations to come up with the reliable and factual results. Firstly, the outcome of the Malunggay leaves harvested at noontime when the sun is intense. Secondly, the primary ingredient, malunggay leaves will be hang outside with moderate exposure to sunlight. And lastly, the recommended procedure wherein the malunggay leaves is harvested in early morning was followed closely to yield the desired result. III. Methodology In acquiring the study of Malunggay powder, constant research was done. Facts were gain from books and computer resources. The abundance of the said vegetables which most of the time left out wilted encouraged our curious mind, thus this investigatory and research was done. The accessibility and availability of this Malunggay vegetable inspired us, the Biology Group 1 of II- Zatti where an actual and continuous propagation was made to ensure freshness of harvest during the several process of experimentation. The materials used in this study were (1. ) 3 Bundle of Malunggay leaves (approximately 1 kilo) (2. ) clothes pin (3. ) mortar and pestle or blender (grinder) (4. ) Brown paper bag or empty box with wide opening (5. ) sealed container or ziplock The preparation or procedures of Malunggay powder were as follows

Principles of Marketing

Recent History Brief Introduction about the organization General Electric Is an American conglomerate operating through the fields of energy, technology, Infrastructure, capital finance, and Industrial business. 1 Thomas Edison is a widely praised genius, both as an innovator and businessman, and it was his vision that laid the foundation for General Electric. 2 In 1876, he opened his first real workshop in Menlo Park, New Jersey where he would eventually create the electric light bulb. In 1890, Edison started the Edison General Electric Company to old his many businesses under one roof and after merging with the Houston- Thomas Company, his prime competitor, General Electric was born. 2 In the fields of technology and energy, General Electric will be releasing a product targeting solar energy and electric vehicles called The Catch. The Catch Is a solar powered car cover that absorbs the sun's rays to charge electric cars without the need for an outside electrical source. It protects cars from weather damage and keeps them cool from the sun's heat as well.The Catch Is a cover Like the ones available to cover any standard icicle, but will be covered with multiple small solar panels. The Catch will have a chord attached that plugs directly into cars instead of having them plugged into an electrical outlet. 1 . â€Å"About Us,† General Electric, accessed October 3, 2013, http://www. GE. Com/about- us/curing 2. † Thomas Edison At G. E. ,† General Electric, accessed October 3, 2012, http://www. GE. Com/about-us/history/Thomas-Edison Discuss what Is unique about the company and Its offerings General Electric Is known widely for their diversified and Inventive products.Its products Include gas and steam generators, solar energy devices, water treatment revise, lighting, healthcare services, home and business solutions, loans and leases. 3 G. E. Is a world renown company with the numbers to prove it. In 2012, General Electric was placed at number 8 o n Fortune ass's top earners list in 2012 with $146. 9 billion in revenue. 4 With top competitors such as Valier Energy and Caterpillar Inc. Trailing behind, General Electric continuously maintains a respectable reputation as an innovative company. As well as being a top ranked annual earner, G. E. Was named in Bloomberg Businessman's list of world's most innovative companies and Baron's list of most respected companies. Because General Electric expands their horizons diving into a varied number of profitable industries and dominating the competition with their pioneering qualities and reputable business methods, It Is hard for alternative companies to keep up. With the Earth's diminishing sources of gas and fuel, G. E. Came up with a product that would accommodate the ever- changing needs of modern day society.Part 2 Marketing Plan Market-product Focus What are the objectives of your new product? The overall objective for our consumer product, The Catch, is very clear and straight t o the point; as a company, we are trying to help all owners of electrical cars utilize a more convenient, cost effective, and environmentally friendly way of charging their vehicles. The Catch will allow the consumer to charge their car in practically any rear inside or outside that natural light can be obtained. With a single lifetime payment, The Catch will save consumers money without the need for continuous electric bills arising from existing charging methods.Lastly, by using the sun as a natural source of energy, we are thinking green and making a major thrust in conserving the environment. This new generation product will make life much easier for electric vehicle owners because of its substantial benefits. The Catch will be such an efficient product that it might Just convince other car companies to focus more on electric cars. It will also encourage potential car buyers to consider purchasing electric cars, which will encourage the use of our product. What is the specific c ustomer niche that your product addresses?The niche our product will be initially addressing is a car owners who desire a more cost effective and greener alternative to standard electric car charging methods engine with a 4-kHz battery that gives it only 9 to 15 miles of electric arrange. This is an example of a need related to our customers that is not being satisfied within our market segment. Last year, roughly 17,000 plug-in cars were sold in the United States more than were sold in any previous yearly 1 . Sales this year will most likely double or triple that number based on society's desire for technological advancement in all fields.President Obama set a goal for 1 million electric cars to be on the road by 201 512, which probably won't happen; however, the President's leadership will definitely encourage people to transition from gas-powered cars to electric-powered ones because of the government's efforts in educating the country on the benefits of utilizing electric cars. This proves that our consumer product is entering a market hat is expanding rapidly, which increases our product's chance of success. 10. Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. Log. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars 1 1 . Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. blob. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars 12. Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. blob. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars What sets your product apart from the competition? The Catches main competitor is the V-Tent. The V-Tent is a non-portable solar powered parking device that charges electric cars.Our product design for The Catch is based around portability. The option to fold up The Catch and move it from point A to point B is going to the main point of difference from the V-Tent. Another drawback of the V-Tent is it can only operate under certain dimensions, limiting it to only small sedans. The Catch will be produced in a variety of sizes to fit the needs of all consumers driving electric cars. Envision LLC, our other competitor, has developed he Solar Tree as a way of saving unused space in parking lots.These structures are very expensive and not for personal use at all; in fact, they don't even allow for an electric vehicle to charge while parked near theme 5. The Solar Tree is going to be used in large parking lots limiting them to Just business-to-business market segment. The individual consumer may not benefit from Envisions product. Our strategy will cover all markets including green, cause, business-to-business and individual household marketing. 13. N-Tent Solar Parking System,† accessed October 24, 2013, www. Designator. Mol design/v-tent/ 14. Solar Tree Array,† accessed on October 24, 2013, www. Envisioned. Com/solar- tree- array/ 15. Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† settable=sectional 16. Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† accessed on October 24, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? How are you communicating your points of difference to your customers? Points of difference is expressed as a synonym of product differentiation, meaning the product features that set the product apart from its competition.The Catch is a product with very limited competition. With the competitive advantage of not having many opponents in its market segment, it will not be hard to express the product features and benefits of The Catch that consumers cannot find anywhere else in the retail market. With the use of informational and transformational TV commercials, print advertisements, as well as the use of our social media networking, getting the word out about The Catches product differentia tion will be simple and effective. Because The Catch is emerging in a new market, there is no such thing as bad timing with its release.With a strong desire from consumers and economic access to buyers, consumers will Jump at the opportunity to save money, live environmentally consciously and advance in the world of technology. Because of these things, new- product failure is no where in The Catches future. Part 3 Marketing Plan Marketing Program 8. What are the product line, unique product quality, and packaging of your product? With the creation of our solar powered car cover, titled The Catch, our company is going to base our product line on how successful The Catch is after its 17.Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† initial launch. What we at General Electric have in mind for a product line extension is a smaller version of The Catch made to charge laptops, cell phones, and other handheld devices using the same solar powered method. These new products are projected to succeed in the marketplace because they satisfy the same needs, target the same customer base, and are going to be distributed through the same outlet as The Catch. 18 All of our products will hold high standards in terms of quality.Part of what makes The Catch â€Å"cool† and appealing to customers is how it catches the eye with a high tech, sleek design. A higher price is worth it for a higher quality product like ours. For packaging, our product will be presented to the customer inside a box labeled with our company logo, picture of The Catch, as well as product features and basic instructions with pictures. Inside the box The Catch will be concealed in a plastic bag along with support information and a detailed instruction manual.The Catch will create high customer value by providing functional, perceptual, and communication benefits, as well as addressing environmental concerns. 19 What is As discussed briefly in this marketin g plan, our new product The Catch fraternities itself very well when it comes to green marketing for a large demographic of electric car owners because there is no existing product like it. This makes evaluating the price point and price position relative to substitutes of our product fairly difficult.Although an abundance of in depth research must be done in 18. Kerri, Hartley, Rudderless, â€Å"Developing New Products and Services,† accessed on Novo. 19, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? settable ?section Tabs 19. Kerri, Hartley, Rudderless, â€Å"Managing Successful Products, Services, and Brands,† accessed on Novo. 19, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? settable=sectional order to reveal a more accurate estimation of the final price we can still create an educated estimation.The bulk of The Catch will consist of a large protective car cover as well as multiple folding solar panels. The mean value of most conventional c ar covers ranges from $25 to $35. We will be purchasing our solar panels from the industrial supply company MIRRORS. Their product the Powerful OFF-1800 foldable solar charger is an amazing candidate for our development of The Catch. 0 At $500 each they will cost around $2,000 dollars to produce on The Catch unit. This is before any wholesale negotiations have taken place. We here at G. E. Re looking to flood the emerging market by introducing a new product, in turn creating brand loyalty. This is why we are going to take a cost-oriented pricing approach when developing our product before developing a profit-oriented pricing method. 21 Using these methods we hope to establish a retail value of $2,000 – $2,500 which will satisfy both the needs of our company and customers. What promotional strategies are used for your rotund? The promotional strategies that we will implement for The Catch will include advertising, personal selling, and direct marketing. Principles of Marketing Recent History Brief Introduction about the organization General Electric Is an American conglomerate operating through the fields of energy, technology, Infrastructure, capital finance, and Industrial business. 1 Thomas Edison is a widely praised genius, both as an innovator and businessman, and it was his vision that laid the foundation for General Electric. 2 In 1876, he opened his first real workshop in Menlo Park, New Jersey where he would eventually create the electric light bulb. In 1890, Edison started the Edison General Electric Company to old his many businesses under one roof and after merging with the Houston- Thomas Company, his prime competitor, General Electric was born. 2 In the fields of technology and energy, General Electric will be releasing a product targeting solar energy and electric vehicles called The Catch. The Catch Is a solar powered car cover that absorbs the sun's rays to charge electric cars without the need for an outside electrical source. It protects cars from weather damage and keeps them cool from the sun's heat as well.The Catch Is a cover Like the ones available to cover any standard icicle, but will be covered with multiple small solar panels. The Catch will have a chord attached that plugs directly into cars instead of having them plugged into an electrical outlet. 1 . â€Å"About Us,† General Electric, accessed October 3, 2013, http://www. GE. Com/about- us/curing 2. † Thomas Edison At G. E. ,† General Electric, accessed October 3, 2012, http://www. GE. Com/about-us/history/Thomas-Edison Discuss what Is unique about the company and Its offerings General Electric Is known widely for their diversified and Inventive products.Its products Include gas and steam generators, solar energy devices, water treatment revise, lighting, healthcare services, home and business solutions, loans and leases. 3 G. E. Is a world renown company with the numbers to prove it. In 2012, General Electric was placed at number 8 o n Fortune ass's top earners list in 2012 with $146. 9 billion in revenue. 4 With top competitors such as Valier Energy and Caterpillar Inc. Trailing behind, General Electric continuously maintains a respectable reputation as an innovative company. As well as being a top ranked annual earner, G. E. Was named in Bloomberg Businessman's list of world's most innovative companies and Baron's list of most respected companies. Because General Electric expands their horizons diving into a varied number of profitable industries and dominating the competition with their pioneering qualities and reputable business methods, It Is hard for alternative companies to keep up. With the Earth's diminishing sources of gas and fuel, G. E. Came up with a product that would accommodate the ever- changing needs of modern day society.Part 2 Marketing Plan Market-product Focus What are the objectives of your new product? The overall objective for our consumer product, The Catch, is very clear and straight t o the point; as a company, we are trying to help all owners of electrical cars utilize a more convenient, cost effective, and environmentally friendly way of charging their vehicles. The Catch will allow the consumer to charge their car in practically any rear inside or outside that natural light can be obtained. With a single lifetime payment, The Catch will save consumers money without the need for continuous electric bills arising from existing charging methods.Lastly, by using the sun as a natural source of energy, we are thinking green and making a major thrust in conserving the environment. This new generation product will make life much easier for electric vehicle owners because of its substantial benefits. The Catch will be such an efficient product that it might Just convince other car companies to focus more on electric cars. It will also encourage potential car buyers to consider purchasing electric cars, which will encourage the use of our product. What is the specific c ustomer niche that your product addresses?The niche our product will be initially addressing is a car owners who desire a more cost effective and greener alternative to standard electric car charging methods engine with a 4-kHz battery that gives it only 9 to 15 miles of electric arrange. This is an example of a need related to our customers that is not being satisfied within our market segment. Last year, roughly 17,000 plug-in cars were sold in the United States more than were sold in any previous yearly 1 . Sales this year will most likely double or triple that number based on society's desire for technological advancement in all fields.President Obama set a goal for 1 million electric cars to be on the road by 201 512, which probably won't happen; however, the President's leadership will definitely encourage people to transition from gas-powered cars to electric-powered ones because of the government's efforts in educating the country on the benefits of utilizing electric cars. This proves that our consumer product is entering a market hat is expanding rapidly, which increases our product's chance of success. 10. Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. Log. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars 1 1 . Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. blob. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars 12. Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. blob. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars What sets your product apart from the competition? The Catches main competitor is the V-Tent. The V-Tent is a non-portable solar powered parking device that charges electric cars.Our product design for The Catch is based around portability. The option to fold up The Catch and move it from point A to point B is going to the main point of difference from the V-Tent. Another drawback of the V-Tent is it can only operate under certain dimensions, limiting it to only small sedans. The Catch will be produced in a variety of sizes to fit the needs of all consumers driving electric cars. Envision LLC, our other competitor, has developed he Solar Tree as a way of saving unused space in parking lots.These structures are very expensive and not for personal use at all; in fact, they don't even allow for an electric vehicle to charge while parked near theme 5. The Solar Tree is going to be used in large parking lots limiting them to Just business-to-business market segment. The individual consumer may not benefit from Envisions product. Our strategy will cover all markets including green, cause, business-to-business and individual household marketing. 13. N-Tent Solar Parking System,† accessed October 24, 2013, www. Designator. Mol design/v-tent/ 14. Solar Tree Array,† accessed on October 24, 2013, www. Envisioned. Com/solar- tree- array/ 15. Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† settable=sectional 16. Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† accessed on October 24, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? How are you communicating your points of difference to your customers? Points of difference is expressed as a synonym of product differentiation, meaning the product features that set the product apart from its competition.The Catch is a product with very limited competition. With the competitive advantage of not having many opponents in its market segment, it will not be hard to express the product features and benefits of The Catch that consumers cannot find anywhere else in the retail market. With the use of informational and transformational TV commercials, print advertisements, as well as the use of our social media networking, getting the word out about The Catches product differentia tion will be simple and effective. Because The Catch is emerging in a new market, there is no such thing as bad timing with its release.With a strong desire from consumers and economic access to buyers, consumers will Jump at the opportunity to save money, live environmentally consciously and advance in the world of technology. Because of these things, new- product failure is no where in The Catches future. Part 3 Marketing Plan Marketing Program 8. What are the product line, unique product quality, and packaging of your product? With the creation of our solar powered car cover, titled The Catch, our company is going to base our product line on how successful The Catch is after its 17.Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† initial launch. What we at General Electric have in mind for a product line extension is a smaller version of The Catch made to charge laptops, cell phones, and other handheld devices using the same solar powered method. These new products are projected to succeed in the marketplace because they satisfy the same needs, target the same customer base, and are going to be distributed through the same outlet as The Catch. 18 All of our products will hold high standards in terms of quality.Part of what makes The Catch â€Å"cool† and appealing to customers is how it catches the eye with a high tech, sleek design. A higher price is worth it for a higher quality product like ours. For packaging, our product will be presented to the customer inside a box labeled with our company logo, picture of The Catch, as well as product features and basic instructions with pictures. Inside the box The Catch will be concealed in a plastic bag along with support information and a detailed instruction manual.The Catch will create high customer value by providing functional, perceptual, and communication benefits, as well as addressing environmental concerns. 19 What is As discussed briefly in this marketin g plan, our new product The Catch fraternities itself very well when it comes to green marketing for a large demographic of electric car owners because there is no existing product like it. This makes evaluating the price point and price position relative to substitutes of our product fairly difficult.Although an abundance of in depth research must be done in 18. Kerri, Hartley, Rudderless, â€Å"Developing New Products and Services,† accessed on Novo. 19, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? settable ?section Tabs 19. Kerri, Hartley, Rudderless, â€Å"Managing Successful Products, Services, and Brands,† accessed on Novo. 19, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? settable=sectional order to reveal a more accurate estimation of the final price we can still create an educated estimation.The bulk of The Catch will consist of a large protective car cover as well as multiple folding solar panels. The mean value of most conventional c ar covers ranges from $25 to $35. We will be purchasing our solar panels from the industrial supply company MIRRORS. Their product the Powerful OFF-1800 foldable solar charger is an amazing candidate for our development of The Catch. 0 At $500 each they will cost around $2,000 dollars to produce on The Catch unit. This is before any wholesale negotiations have taken place. We here at G. E. Re looking to flood the emerging market by introducing a new product, in turn creating brand loyalty. This is why we are going to take a cost-oriented pricing approach when developing our product before developing a profit-oriented pricing method. 21 Using these methods we hope to establish a retail value of $2,000 – $2,500 which will satisfy both the needs of our company and customers. What promotional strategies are used for your rotund? The promotional strategies that we will implement for The Catch will include advertising, personal selling, and direct marketing. Principles of Marketing Recent History Brief Introduction about the organization General Electric Is an American conglomerate operating through the fields of energy, technology, Infrastructure, capital finance, and Industrial business. 1 Thomas Edison is a widely praised genius, both as an innovator and businessman, and it was his vision that laid the foundation for General Electric. 2 In 1876, he opened his first real workshop in Menlo Park, New Jersey where he would eventually create the electric light bulb. In 1890, Edison started the Edison General Electric Company to old his many businesses under one roof and after merging with the Houston- Thomas Company, his prime competitor, General Electric was born. 2 In the fields of technology and energy, General Electric will be releasing a product targeting solar energy and electric vehicles called The Catch. The Catch Is a solar powered car cover that absorbs the sun's rays to charge electric cars without the need for an outside electrical source. It protects cars from weather damage and keeps them cool from the sun's heat as well.The Catch Is a cover Like the ones available to cover any standard icicle, but will be covered with multiple small solar panels. The Catch will have a chord attached that plugs directly into cars instead of having them plugged into an electrical outlet. 1 . â€Å"About Us,† General Electric, accessed October 3, 2013, http://www. GE. Com/about- us/curing 2. † Thomas Edison At G. E. ,† General Electric, accessed October 3, 2012, http://www. GE. Com/about-us/history/Thomas-Edison Discuss what Is unique about the company and Its offerings General Electric Is known widely for their diversified and Inventive products.Its products Include gas and steam generators, solar energy devices, water treatment revise, lighting, healthcare services, home and business solutions, loans and leases. 3 G. E. Is a world renown company with the numbers to prove it. In 2012, General Electric was placed at number 8 o n Fortune ass's top earners list in 2012 with $146. 9 billion in revenue. 4 With top competitors such as Valier Energy and Caterpillar Inc. Trailing behind, General Electric continuously maintains a respectable reputation as an innovative company. As well as being a top ranked annual earner, G. E. Was named in Bloomberg Businessman's list of world's most innovative companies and Baron's list of most respected companies. Because General Electric expands their horizons diving into a varied number of profitable industries and dominating the competition with their pioneering qualities and reputable business methods, It Is hard for alternative companies to keep up. With the Earth's diminishing sources of gas and fuel, G. E. Came up with a product that would accommodate the ever- changing needs of modern day society.Part 2 Marketing Plan Market-product Focus What are the objectives of your new product? The overall objective for our consumer product, The Catch, is very clear and straight t o the point; as a company, we are trying to help all owners of electrical cars utilize a more convenient, cost effective, and environmentally friendly way of charging their vehicles. The Catch will allow the consumer to charge their car in practically any rear inside or outside that natural light can be obtained. With a single lifetime payment, The Catch will save consumers money without the need for continuous electric bills arising from existing charging methods.Lastly, by using the sun as a natural source of energy, we are thinking green and making a major thrust in conserving the environment. This new generation product will make life much easier for electric vehicle owners because of its substantial benefits. The Catch will be such an efficient product that it might Just convince other car companies to focus more on electric cars. It will also encourage potential car buyers to consider purchasing electric cars, which will encourage the use of our product. What is the specific c ustomer niche that your product addresses?The niche our product will be initially addressing is a car owners who desire a more cost effective and greener alternative to standard electric car charging methods engine with a 4-kHz battery that gives it only 9 to 15 miles of electric arrange. This is an example of a need related to our customers that is not being satisfied within our market segment. Last year, roughly 17,000 plug-in cars were sold in the United States more than were sold in any previous yearly 1 . Sales this year will most likely double or triple that number based on society's desire for technological advancement in all fields.President Obama set a goal for 1 million electric cars to be on the road by 201 512, which probably won't happen; however, the President's leadership will definitely encourage people to transition from gas-powered cars to electric-powered ones because of the government's efforts in educating the country on the benefits of utilizing electric cars. This proves that our consumer product is entering a market hat is expanding rapidly, which increases our product's chance of success. 10. Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. Log. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars 1 1 . Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. blob. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars 12. Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. blob. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars What sets your product apart from the competition? The Catches main competitor is the V-Tent. The V-Tent is a non-portable solar powered parking device that charges electric cars.Our product design for The Catch is based around portability. The option to fold up The Catch and move it from point A to point B is going to the main point of difference from the V-Tent. Another drawback of the V-Tent is it can only operate under certain dimensions, limiting it to only small sedans. The Catch will be produced in a variety of sizes to fit the needs of all consumers driving electric cars. Envision LLC, our other competitor, has developed he Solar Tree as a way of saving unused space in parking lots.These structures are very expensive and not for personal use at all; in fact, they don't even allow for an electric vehicle to charge while parked near theme 5. The Solar Tree is going to be used in large parking lots limiting them to Just business-to-business market segment. The individual consumer may not benefit from Envisions product. Our strategy will cover all markets including green, cause, business-to-business and individual household marketing. 13. N-Tent Solar Parking System,† accessed October 24, 2013, www. Designator. Mol design/v-tent/ 14. Solar Tree Array,† accessed on October 24, 2013, www. Envisioned. Com/solar- tree- array/ 15. Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† settable=sectional 16. Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† accessed on October 24, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? How are you communicating your points of difference to your customers? Points of difference is expressed as a synonym of product differentiation, meaning the product features that set the product apart from its competition.The Catch is a product with very limited competition. With the competitive advantage of not having many opponents in its market segment, it will not be hard to express the product features and benefits of The Catch that consumers cannot find anywhere else in the retail market. With the use of informational and transformational TV commercials, print advertisements, as well as the use of our social media networking, getting the word out about The Catches product differentia tion will be simple and effective. Because The Catch is emerging in a new market, there is no such thing as bad timing with its release.With a strong desire from consumers and economic access to buyers, consumers will Jump at the opportunity to save money, live environmentally consciously and advance in the world of technology. Because of these things, new- product failure is no where in The Catches future. Part 3 Marketing Plan Marketing Program 8. What are the product line, unique product quality, and packaging of your product? With the creation of our solar powered car cover, titled The Catch, our company is going to base our product line on how successful The Catch is after its 17.Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† initial launch. What we at General Electric have in mind for a product line extension is a smaller version of The Catch made to charge laptops, cell phones, and other handheld devices using the same solar powered method. These new products are projected to succeed in the marketplace because they satisfy the same needs, target the same customer base, and are going to be distributed through the same outlet as The Catch. 18 All of our products will hold high standards in terms of quality.Part of what makes The Catch â€Å"cool† and appealing to customers is how it catches the eye with a high tech, sleek design. A higher price is worth it for a higher quality product like ours. For packaging, our product will be presented to the customer inside a box labeled with our company logo, picture of The Catch, as well as product features and basic instructions with pictures. Inside the box The Catch will be concealed in a plastic bag along with support information and a detailed instruction manual.The Catch will create high customer value by providing functional, perceptual, and communication benefits, as well as addressing environmental concerns. 19 What is As discussed briefly in this marketin g plan, our new product The Catch fraternities itself very well when it comes to green marketing for a large demographic of electric car owners because there is no existing product like it. This makes evaluating the price point and price position relative to substitutes of our product fairly difficult.Although an abundance of in depth research must be done in 18. Kerri, Hartley, Rudderless, â€Å"Developing New Products and Services,† accessed on Novo. 19, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? settable ?section Tabs 19. Kerri, Hartley, Rudderless, â€Å"Managing Successful Products, Services, and Brands,† accessed on Novo. 19, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? settable=sectional order to reveal a more accurate estimation of the final price we can still create an educated estimation.The bulk of The Catch will consist of a large protective car cover as well as multiple folding solar panels. The mean value of most conventional c ar covers ranges from $25 to $35. We will be purchasing our solar panels from the industrial supply company MIRRORS. Their product the Powerful OFF-1800 foldable solar charger is an amazing candidate for our development of The Catch. 0 At $500 each they will cost around $2,000 dollars to produce on The Catch unit. This is before any wholesale negotiations have taken place. We here at G. E. Re looking to flood the emerging market by introducing a new product, in turn creating brand loyalty. This is why we are going to take a cost-oriented pricing approach when developing our product before developing a profit-oriented pricing method. 21 Using these methods we hope to establish a retail value of $2,000 – $2,500 which will satisfy both the needs of our company and customers. What promotional strategies are used for your rotund? The promotional strategies that we will implement for The Catch will include advertising, personal selling, and direct marketing.