Essay on National Government’s Education Policies and Federalism

Essay on National Government’s Education Policies and Federalism Essay on National Government’s Education Policies and Federalism Essay on National Government’s Education Policies and FederalismThe increasing role of the national government in the regulation and development of educational policies has a dubious effect. On the one hand, the federal government’s education policies contribute to the better funding of education institutions and programs but, on the other hand, the problem of the effective use of federal funds arises because the federal government cannot be as efficient as local authorities and public to determine which educational needs to fund at the moment. Hence, the increase role of the federal government in education policies opens new educational opportunities but, on the other hand, it raises the problem of the effective use of federal funds and respect to federalist principles of the US democracy and state.In fact, the federal government’s education policies are effective as long as new educational programs are created and supported by the federal government. The federa l government contributes to the broader coverage of public education and federal support of public schools (Levin-Waldman, 2012). However, the use of funds provided by the federal government is less effective compared to the state and local level because the federal government cannot always understand and meet needs of specific public schools. In this regard, even limited financial resources supplied by local and state governments could be used more effectively to meet specific needs of each public school.Thus, the increased role of the federal government in education policies challenges conventional federalist norms and principles. The federal government attempts to take initiative and lead in funding and, therefore, development of education policies. However, such policies are less effective than traditional federalist policies with the wider involvement of the local authorities because the federal government cannot manage public education as effectively as local and state authori ties.

Free Online Public Schools in Georgia

Free Online Public Schools in Georgia Georgia offers resident students the opportunity to take online public school courses for free. Below is a list of online schools currently serving elementary and high school students in Georgia. Most programs are free to residents, but one program may require students to pay a fee. To qualify for the list, schools must meet the following qualifications: Classes must be available completely online.They must offer services to state residents.They must be funded by the government. Virtual schools listed may be charter schools, statewide public programs, or private programs that receive government funding. Georgia Connections Academy This website for this online school notes that: Students throughout Georgia have the opportunity to thrive at Georgia Connections Academy Charter School, a tuition-free public cyber school. (The online program) gives students the flexibility to learn at home with an online curriculum that meets rigorous state  education  standards.   The school offers: A  curriculum  developed by leading education expertsInstruction from state-certified  teachers  experienced in  online instructionSupport from trained counselors, principals, and administrative staffCurriculum materials  needed to participate in a dynamic online learning environment Georgia Credit Recovery The Georgia  Credit Recovery Program gives students who did not initially succeed in obtaining course credit the chance to earn credit toward  graduation. The school notes that it provides: Flexible  schedulesComplete core courses, aligned to state standards, for which the student will demonstrate mastery before receiving a gradeSome elective courses The courses, however, are not taught by a teacher, and even though the program is publicly funded, students may incur a fee. Georgia Cyber Academy The Georgia Cyber Academy is for kindergarten through 12th-grade students and offers: Full-time, tuition-free online public educationSupport from state-certified teachersStudents a chance to earn college credit while in high school in select coursesHigh-interest courses that introduce a variety of possible careersA range of extracurricular activities Georgia Virtual Academy A tuition-free, online public school, Georgia Virtual Academy offers: Individualized  learning plans  targeted to each students strengths and weaknessesGeorgia-certified teachers who guide progress and tailor teaching to student needsAn advanced-learner programThe opportunity for qualified high school  students to earn college creditsField trips, social activities, and clubs  help students connect Georgia Virtual School Georgia Virtual School is sponsored by the Georgia Department of Educations Curriculum and Instruction Division. The program, operated in partnership with schools and parents across the state, offers over 100 middle and high school courses in the core content areas, world languages and electives as well as a number of AP courses. The school also has  online media and guidance centers The school also offers some flexibility in course schedules, including: For fall and spring, students can choose an 18-, 16-, 14- or 12-week  schedule.For fall and spring,  Advanced Placement  courses are only offered on the 18-, 16- or 14-week schedule.For summer, students can select either a six- or five-week schedule.

Do Catheter Washouts Extend Patency Time in Long-term Indwelling Essay

Do Catheter Washouts Extend Patency Time in Long-term Indwelling Urethral Catheters - Essay Example Bladder washouts do not have to be carried out all the time, however they may be essential when there is a significant amount of sedimentation in the urine; and in treating urinary tract infections. In this process, about 60 mls of water is usually introduced into the catheter gently via a syringe; the syringe is then removed and the catheter end is drained into a container. The procedure is repeated until 500 mls of water is used. This topic was chosen because of the growing interest of the impact of catheterization on long-term care patients and on practices which can be used to minimize the negative impact of catheterization. It is relevant to my future practice as a nurse because it would provide me with evidence on the importance of carrying out catheter washouts on patients under long-term care. This aspect of practice personally interests me because I have often encountered long-term care patients under catheterization and I have always been interested in finding ways to impro ve the quality of their lives. Evidence based practice Evidence-based practice is defined by Sackett, et.al., (1996) as the explicit and effective use of current and most appropriate evidence in health care decisions on individual patients. It also means incorporating individual clinical skills with the most appropriate clinical proof from research. Evidence-based practice is basically about getting the patient the best care possible, as proven by evidence, and according to his needs and preferences (Manzoukas, 2006). It also helps ensure that the knowledge of the nurses are up to date, that it supports clinical judgments, and can reduce time in considering appropriate care (Drisko, 2010). There are various forms of evidence which can be utilized including systematic reviews, randomized controlled trials, cohort studies, case-control studies, case series/case reports, and editorials/expert opinion (University of Illinois, 2006). Not all evidence in this case is research base, most e specially in cases of editorials and expert opinion where the weight of the evidence is based on the skill and the authority of the practitioner. The Nursing and Midwifery Council (NMC) Code of Professional Conduct describes the specific duties of nurses. It also specifies that nurses have the responsibility of providing a high standard of care for patients at all times, and this includes providing â€Å"care based on the best available evidence or best practice† (NMC, 2009, p. 16). These provisions form the legal and practice-based support for the evidence-based care required of nurses. Evidence can therefore be used in this case in order to establish whether or not carrying out catheter washouts would extend the patency of catheters among long-term care patients. Moreover, evidence can be used to determine if these washouts would improve the care of catheterized long-term care patients. Literature review Various studies have been carried out on the current topic under study . Hagen, Sinclair, and Cross (2010) carried out their study in order to establish if some specific washout regimens are better than others in relation to effectiveness, acceptability, and quality of life. About five trials were able to meet the inclusion criteria covering 242 patients in two cross-over and three parallel-group randomised control trials. After witling down the studies based on the inclusion criteria, authors reported that there is no difference between the different washout solutions, however these results were not sufficient to support the conclusions.

What are Swifts aims in A Modest Proposal and how does he achieve them Essay

What are Swifts aims in A Modest Proposal and how does he achieve them What are Joyces aims in Araby how does she achieve them - Essay Example Many people were fed up with the government in place as it did nothing to alleviate the life of the common person in the country. The rich were always getting richer while the poor became poorer (Swift 23). Swift aims to target Ireland’s politicians, the falsehood of the English plus the degradation which she saw on the Irish People. Swift was fed up with the many empty promises posted by their leaders in power to help those needy in society, something that never materialized (Swift 24). In his book, Swift uses satire in representing her grievances in regard to the matter. She provides her own solution that can be equated to mockery too. Her solution was to end poverty by reducing the population of the poor. This can be done through eating of poor children under the age of 1 year by the rich. Her solution was absurd adding to the mockery on the many solutions that never materialized (Swift 27). Swift manages to address issues like poverty, famine, overpopulation and homelessne ss in this paper. In contrast, Joyce’s Araby aims at portraying Dublin life at its realistic point through a young boy that lived in it (Norris 45). Describing every sense and environment in which the boy lived, the author managed to bring out the parallels of life between the rich and poor in the society. The poor had to succumb through poor living condition and struggled to make ends. In addition, Joyce adds a theme of discovering of love through the innocent young boy (Norris 46). The young boy had a crush on Manga’s sisters and did what he can to please her, something which in the end did not go as he had planned due to lack of money. A situation which most people expect to turn into happiness, ended up in a sad note when the boy missed to see the show and get to please a girl. Joyce aimed at portraying the implication of poverty of social, economic and spiritual well-being of people

Gardners Theory of Multiple Intelligence Essay Example for Free

Gardners Theory of Multiple Intelligence Essay Many years ago it was quite common to label someone with a high IQ as a â€Å"genius† or as being more intelligent than others. Albert Einstein is one of those men who were labeled as a genius because of all that he had accomplished at such a young age. Undeniably, Einstein’s smarts were extremely remarkable, but records show that he was not the best student. Although Einstein scored extremely well in areas like Math and Physics, it has been noted that in areas like linguistics, he did not excel (Albert Einstein, 2005). Does this make Einstein, any less of a genius? According to Howard Gardner’s theory of multiple intelligences, a person’s intelligence isn’t necessarily measured in standardized testing or school grades. Gardner identifies that each person’s learning style is different, so the intelligence could excel in any of the eight styles: Linguistic, Musical, Logical, Naturalistic, Visual, Kinesthetic, Interpersonal, and Intrapersonal (Kowalski Westen, 2011). This means that someone like Ludwig van Beethoven who may not have been as scholarly as Albert Einstein, can still be considered a genius due to his musical intelligence. The eight different intelligences described by Gardner are what he believed to be the eight strengths in which a person can learn. Gardner believed that because everyone can learn in one of these eight different styles, then they could excel in any of the respective fields. A person who possesses a linguistic intelligence is described as someone who uses words and communication effectively. A person with linguistic intelligence would have excellent auditory skills, and translates everything into words or speech. On the other hand, someone who possesses the learning style of spatial intelligence would be most comfortable with graphics, physical imagery, and visuals (Campbell, 1992). However, someone with a preference to the kinesthetic style of learning would be most comfortable with being hands on. They learn by doing, touching, and anything that involves physical activity, therefore their intelligence might look more like acting out, or role playing. Another learning style of multiple intelligences described by Gardner is naturalistic. Someone who possesses a naturalistic style of learning is more in tune with their surroundings, and focus a lot with what nature is giving them. The naturalistic intelligence was not added to the multiple intelligences until much later. Gardner’s theory was introduced to naturalistic in response to the nature versus nurture debate, in which a person learns from their surroundings, or environment in which they are in (Sulaiman, Hassan, Yi, 2011). One of the bigger learning styles in Gardner’s theory is that of intrapersonal and interpersonal. Intrapersonal is that in which a person learns from themselves. Someone who keeps to themselves and does not get socially involved (Campbell, 1992). On the complete different spectrum, is the interpersonal learning style. Like a social butterfly, interpersonal refers to someone who works well with others, enjoys working in teams, center of attention, and just like they seek attention of others, others seek their attention as well. I personally identify with the interpersonal school of learning the best out of all of the intelligences in Gardner’s theory. I mostly work well when accompanied by others. I am a team player, and team leader. Others usually seek to me for advice, and I tend to deliver my best results, when working with others. This is the intelligence that is mostly credited with the slang term of â€Å"street smarts† (Sulaiman, Hassan, Yi, 2011). Having played sports for a big part of my life, I tend to carry my thoughts as a team. I carry the team and make sure to understand everyone on the team. I always think of others first, and having that one on one interaction is most important to me. Throughout my career, I have found myself to be in leadership roles quite frequently , because many others who are not strengthen by the interpersonal intelligence feel as if I can lead better due to the emphasis I put on team work, and my adequate level of communication with the entire team. In the work place I have found this quite helpful, and it has helped me become very successful. The two other intelligences outlined in Gardner’s theory are that of musical and logical, or mathematical. Musical intelligence is referred to a person when they can relate everything to a rhythm, or sequence. Someone who possesses musical intelligence is also aware of the sounds and music space in their surroundings. Someone with musical intelligence would be aware of dichotic listening, and understand the importance of noise (Kowalski Westen, 2011). Music is a very big part of my life, what I do, and how I do it. I can remember growing up and not being able to go to sleep until music was playing in the background. I find myself being almost allergic to quite. I tend to do my best work when either I have music playing in the background, or if the TV is on. While in school, I usually found myself while studying, to be singing. I tend to associate rhyme and rhythm to a lot of the new things that I learn. According to Gardner, someone who possesses a musical intelligence is sen sitive to sound, and could hear music, or find the rhythm to anything, even before the words are spoken (Campbell, 1992). The last intelligence in Gardner’s theory is logical intelligence, or most commonly known as mathematical intelligence (Sulaiman, Hassan, Yi, 2011). Someone who occupies the logical intelligence are said to think abstractly. They mostly need to learn and form concepts before they can deal with details. They calculate results, enjoy working the mind in the way that really uses the prefrontal vortex more than any other intelligence. Someone with logical thinking is believed to be someone who takes their time to analyze all possible circumstances, and work the problem for an answer. This type of person likes puzzles and word games to stimulate the brain. I identify myself as being a logical thinker due to the fact that one of my strengths is to be analytical. Albert Einstein was believed to belong in this intelligence field, due to his work in mathematics and physics. I find my intelligence to not be at the level of Einstein by any means, but I do relate to his earlier work being proficient in the math field over the linguistic (Albert Einstein, 2005). Since English is not my first language, growing up in the United States, going to school was very difficult for me, but numbers became my safe haven. Having learned numbers at a very young age (according to my teachers, I knew how to add and subtract by the time I was 3) I find myself most attracted to professions in which analytical thinking is required. Having worked as a District Investigator, it was required of me to look at paperwork and identify the fraud, or identify the theft by finding the patterns, or the number sequence. A big part of my job was to analyze transactions, and compare them to video images. Things are always better explained to me if broken down into patterns. Although Gardner divided the intelligences into eight separate categories, his theory believed that a person does not just dominate one intelligence, but rather takes a bit from all of the intelligences collectively. Just like it could be clearly identified that Albert Einstein that dominated the logical intelligence, his work shows that he might have possessed the intrapersonal intelligence as well as the spatial intelligence (Campbell, 1992). Gardner believed that the intelligence of someone could not necessarily be measured, by testing, but mainly by teachings, and learning styles. I feel as if I most identify with musical intelligence, logical intelligence, and interpersonal intelligence. My career thus far would suggest that these fields have brought me much success, but in my recent career change from Criminal Justice to Psychology, I will most likely learn to domain in the linguistic and spatial intelligence.

Music and Murder :: essays research papers

Documentaries serve to draw a response through the use of literary techniques in order to present a particular point of view. Michael Cordell’s Music and Murder subscribes to this principle, the documentary focuses on three men serving prison sentences for taking a life and how music has changed and shaped their outlook on their own lives. Music, structure, verbal language and selection of detail all work on the viewers emotions which serve to draw a positive response towards rehabilitation in prisons. Music and Murder follows Vernon Kronk who killed an infant because it wet the bed, Geoffrey Websdale who shot dead two people and injured one and Daniel Miles who stabbed his girlfriend. All three prisoners are serving sentences in prison for their crimes and all three with the help of the prison teachers have found an interest in music. Music and Murder as a title for this documentary is very peculiar in that it hints that the two themes go together, many would see such a title as a paradox and that if rehabilitation was the only issue Music after Murder would be a more suitable title, however the emotional maturing through music is important in the documentary. Music recorded by the prisoners is played throughout the documentary, this attempts to give the viewer insight into the emotions felt by the musicians. The music is described by one of the prisons music teachers as â€Å"coming from the heart†, because we have not discovered the crimes that the prisoners have committed the music attempts to draw on feelings of sympathy from the viewer for the men. Much of the documentary is left to periods of the men’s music; these periods are an expression of emotion by which the notion of humanity and a second chance is put forward. The structure, the order parts of the documentary are presented determine how prisoners are constructed by the viewer. In Music and Murder Vernon, Geoffrey and Daniel are all constructed in the same way and overall the documentary works to construct the prisoners as people deserving of the viewers trust. In the beginning of the documentary the prison is described and shown as concrete and metal and there are close-ups of the metal bars, locks and razor-wire. This use of montage re-establishes the viewers previous idea of prison as punishment. After this the music is introduced by the respected teachers as not leisure but a constructive way to use their time in prison, having the punishment aspect of prison introduced before the music gives the viewer a positive on the idea as music as rehabilitation and not just as leisure.

Malungay Powder Essay

Malunggay Powder, A Solution for Nutritional Diffeciencies I. Background of the study Health awareness is the prime investment, ingenuity is the investor’s joining effort, and wellness is the net gain. Most people think that adapting a healthy and well conditioned life is expensive and difficult to achieve. The significance is just how one resourcefully utilizes the cheap, the natural abundance of nature, and the untiring quest to alternatives and remedies. Malunggay is a kind of vegetables that is enrich with vitamins, minerals and amino acids that are needed for optimum health. The importance of this vegetable particularly its leaves serve as a food supplement, Malunggay touted as â€Å"All- around miracle tree or Nature’s medicine cabinet† contains a wide variety of nutrients in high amounts. This powderized form vegetable add nutrition to our deficient diet due to modern food preparation, lack of family food budget, and busy lifestyles that make it hard to prepare a healthy and balanced diet food. It acts as an inexpensive insurance against nutritional deficiencies. II. Significance of the Study This study will promote awareness on the relevance of serving vegetable meals, soup, bread, dessert, shakes, juices and mixes with Malunggay powder. It encourages households to plant Malunggay in their backyards for personal consumption. Furthermore, it supports the Department of Agriculture on their program of propagating vegetable garden e. g. Malunggay and other nutritional vegetables as a revenue-generating industry? under its biotechnology program where it currently enjoys wide array of Malunggay and other vegetable based products manufactured in the Philippines and being sold in local and international markets. Finally, it inspires people to study and research all the benefits of vegetables and other agricultural products. II. Scope and Limitations of the Study The study focused on the specifications of how to procure the major quality ingredients, the Malunggay leaves and conscientiously observe the proper preparation and storage of the produce product. It took a month to got the final result of the research work using the method of experimentation. As Malunggay leaves is readily cultivated in the backyard and easily harvested. The study undergo three (3) repeated experimentations to come up with the reliable and factual results. Firstly, the outcome of the Malunggay leaves harvested at noontime when the sun is intense. Secondly, the primary ingredient, malunggay leaves will be hang outside with moderate exposure to sunlight. And lastly, the recommended procedure wherein the malunggay leaves is harvested in early morning was followed closely to yield the desired result. III. Methodology In acquiring the study of Malunggay powder, constant research was done. Facts were gain from books and computer resources. The abundance of the said vegetables which most of the time left out wilted encouraged our curious mind, thus this investigatory and research was done. The accessibility and availability of this Malunggay vegetable inspired us, the Biology Group 1 of II- Zatti where an actual and continuous propagation was made to ensure freshness of harvest during the several process of experimentation. The materials used in this study were (1. ) 3 Bundle of Malunggay leaves (approximately 1 kilo) (2. ) clothes pin (3. ) mortar and pestle or blender (grinder) (4. ) Brown paper bag or empty box with wide opening (5. ) sealed container or ziplock The preparation or procedures of Malunggay powder were as follows

Principles of Marketing

Recent History Brief Introduction about the organization General Electric Is an American conglomerate operating through the fields of energy, technology, Infrastructure, capital finance, and Industrial business. 1 Thomas Edison is a widely praised genius, both as an innovator and businessman, and it was his vision that laid the foundation for General Electric. 2 In 1876, he opened his first real workshop in Menlo Park, New Jersey where he would eventually create the electric light bulb. In 1890, Edison started the Edison General Electric Company to old his many businesses under one roof and after merging with the Houston- Thomas Company, his prime competitor, General Electric was born. 2 In the fields of technology and energy, General Electric will be releasing a product targeting solar energy and electric vehicles called The Catch. The Catch Is a solar powered car cover that absorbs the sun's rays to charge electric cars without the need for an outside electrical source. It protects cars from weather damage and keeps them cool from the sun's heat as well.The Catch Is a cover Like the ones available to cover any standard icicle, but will be covered with multiple small solar panels. The Catch will have a chord attached that plugs directly into cars instead of having them plugged into an electrical outlet. 1 . â€Å"About Us,† General Electric, accessed October 3, 2013, http://www. GE. Com/about- us/curing 2. † Thomas Edison At G. E. ,† General Electric, accessed October 3, 2012, http://www. GE. Com/about-us/history/Thomas-Edison Discuss what Is unique about the company and Its offerings General Electric Is known widely for their diversified and Inventive products.Its products Include gas and steam generators, solar energy devices, water treatment revise, lighting, healthcare services, home and business solutions, loans and leases. 3 G. E. Is a world renown company with the numbers to prove it. In 2012, General Electric was placed at number 8 o n Fortune ass's top earners list in 2012 with $146. 9 billion in revenue. 4 With top competitors such as Valier Energy and Caterpillar Inc. Trailing behind, General Electric continuously maintains a respectable reputation as an innovative company. As well as being a top ranked annual earner, G. E. Was named in Bloomberg Businessman's list of world's most innovative companies and Baron's list of most respected companies. Because General Electric expands their horizons diving into a varied number of profitable industries and dominating the competition with their pioneering qualities and reputable business methods, It Is hard for alternative companies to keep up. With the Earth's diminishing sources of gas and fuel, G. E. Came up with a product that would accommodate the ever- changing needs of modern day society.Part 2 Marketing Plan Market-product Focus What are the objectives of your new product? The overall objective for our consumer product, The Catch, is very clear and straight t o the point; as a company, we are trying to help all owners of electrical cars utilize a more convenient, cost effective, and environmentally friendly way of charging their vehicles. The Catch will allow the consumer to charge their car in practically any rear inside or outside that natural light can be obtained. With a single lifetime payment, The Catch will save consumers money without the need for continuous electric bills arising from existing charging methods.Lastly, by using the sun as a natural source of energy, we are thinking green and making a major thrust in conserving the environment. This new generation product will make life much easier for electric vehicle owners because of its substantial benefits. The Catch will be such an efficient product that it might Just convince other car companies to focus more on electric cars. It will also encourage potential car buyers to consider purchasing electric cars, which will encourage the use of our product. What is the specific c ustomer niche that your product addresses?The niche our product will be initially addressing is a car owners who desire a more cost effective and greener alternative to standard electric car charging methods engine with a 4-kHz battery that gives it only 9 to 15 miles of electric arrange. This is an example of a need related to our customers that is not being satisfied within our market segment. Last year, roughly 17,000 plug-in cars were sold in the United States more than were sold in any previous yearly 1 . Sales this year will most likely double or triple that number based on society's desire for technological advancement in all fields.President Obama set a goal for 1 million electric cars to be on the road by 201 512, which probably won't happen; however, the President's leadership will definitely encourage people to transition from gas-powered cars to electric-powered ones because of the government's efforts in educating the country on the benefits of utilizing electric cars. This proves that our consumer product is entering a market hat is expanding rapidly, which increases our product's chance of success. 10. Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. Log. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars 1 1 . Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. blob. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars 12. Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. blob. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars What sets your product apart from the competition? The Catches main competitor is the V-Tent. The V-Tent is a non-portable solar powered parking device that charges electric cars.Our product design for The Catch is based around portability. The option to fold up The Catch and move it from point A to point B is going to the main point of difference from the V-Tent. Another drawback of the V-Tent is it can only operate under certain dimensions, limiting it to only small sedans. The Catch will be produced in a variety of sizes to fit the needs of all consumers driving electric cars. Envision LLC, our other competitor, has developed he Solar Tree as a way of saving unused space in parking lots.These structures are very expensive and not for personal use at all; in fact, they don't even allow for an electric vehicle to charge while parked near theme 5. The Solar Tree is going to be used in large parking lots limiting them to Just business-to-business market segment. The individual consumer may not benefit from Envisions product. Our strategy will cover all markets including green, cause, business-to-business and individual household marketing. 13. N-Tent Solar Parking System,† accessed October 24, 2013, www. Designator. Mol design/v-tent/ 14. Solar Tree Array,† accessed on October 24, 2013, www. Envisioned. Com/solar- tree- array/ 15. Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† settable=sectional 16. Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† accessed on October 24, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? How are you communicating your points of difference to your customers? Points of difference is expressed as a synonym of product differentiation, meaning the product features that set the product apart from its competition.The Catch is a product with very limited competition. With the competitive advantage of not having many opponents in its market segment, it will not be hard to express the product features and benefits of The Catch that consumers cannot find anywhere else in the retail market. With the use of informational and transformational TV commercials, print advertisements, as well as the use of our social media networking, getting the word out about The Catches product differentia tion will be simple and effective. Because The Catch is emerging in a new market, there is no such thing as bad timing with its release.With a strong desire from consumers and economic access to buyers, consumers will Jump at the opportunity to save money, live environmentally consciously and advance in the world of technology. Because of these things, new- product failure is no where in The Catches future. Part 3 Marketing Plan Marketing Program 8. What are the product line, unique product quality, and packaging of your product? With the creation of our solar powered car cover, titled The Catch, our company is going to base our product line on how successful The Catch is after its 17.Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† initial launch. What we at General Electric have in mind for a product line extension is a smaller version of The Catch made to charge laptops, cell phones, and other handheld devices using the same solar powered method. These new products are projected to succeed in the marketplace because they satisfy the same needs, target the same customer base, and are going to be distributed through the same outlet as The Catch. 18 All of our products will hold high standards in terms of quality.Part of what makes The Catch â€Å"cool† and appealing to customers is how it catches the eye with a high tech, sleek design. A higher price is worth it for a higher quality product like ours. For packaging, our product will be presented to the customer inside a box labeled with our company logo, picture of The Catch, as well as product features and basic instructions with pictures. Inside the box The Catch will be concealed in a plastic bag along with support information and a detailed instruction manual.The Catch will create high customer value by providing functional, perceptual, and communication benefits, as well as addressing environmental concerns. 19 What is As discussed briefly in this marketin g plan, our new product The Catch fraternities itself very well when it comes to green marketing for a large demographic of electric car owners because there is no existing product like it. This makes evaluating the price point and price position relative to substitutes of our product fairly difficult.Although an abundance of in depth research must be done in 18. Kerri, Hartley, Rudderless, â€Å"Developing New Products and Services,† accessed on Novo. 19, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? settable ?section Tabs 19. Kerri, Hartley, Rudderless, â€Å"Managing Successful Products, Services, and Brands,† accessed on Novo. 19, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? settable=sectional order to reveal a more accurate estimation of the final price we can still create an educated estimation.The bulk of The Catch will consist of a large protective car cover as well as multiple folding solar panels. The mean value of most conventional c ar covers ranges from $25 to $35. We will be purchasing our solar panels from the industrial supply company MIRRORS. Their product the Powerful OFF-1800 foldable solar charger is an amazing candidate for our development of The Catch. 0 At $500 each they will cost around $2,000 dollars to produce on The Catch unit. This is before any wholesale negotiations have taken place. We here at G. E. Re looking to flood the emerging market by introducing a new product, in turn creating brand loyalty. This is why we are going to take a cost-oriented pricing approach when developing our product before developing a profit-oriented pricing method. 21 Using these methods we hope to establish a retail value of $2,000 – $2,500 which will satisfy both the needs of our company and customers. What promotional strategies are used for your rotund? The promotional strategies that we will implement for The Catch will include advertising, personal selling, and direct marketing. Principles of Marketing Recent History Brief Introduction about the organization General Electric Is an American conglomerate operating through the fields of energy, technology, Infrastructure, capital finance, and Industrial business. 1 Thomas Edison is a widely praised genius, both as an innovator and businessman, and it was his vision that laid the foundation for General Electric. 2 In 1876, he opened his first real workshop in Menlo Park, New Jersey where he would eventually create the electric light bulb. In 1890, Edison started the Edison General Electric Company to old his many businesses under one roof and after merging with the Houston- Thomas Company, his prime competitor, General Electric was born. 2 In the fields of technology and energy, General Electric will be releasing a product targeting solar energy and electric vehicles called The Catch. The Catch Is a solar powered car cover that absorbs the sun's rays to charge electric cars without the need for an outside electrical source. It protects cars from weather damage and keeps them cool from the sun's heat as well.The Catch Is a cover Like the ones available to cover any standard icicle, but will be covered with multiple small solar panels. The Catch will have a chord attached that plugs directly into cars instead of having them plugged into an electrical outlet. 1 . â€Å"About Us,† General Electric, accessed October 3, 2013, http://www. GE. Com/about- us/curing 2. † Thomas Edison At G. E. ,† General Electric, accessed October 3, 2012, http://www. GE. Com/about-us/history/Thomas-Edison Discuss what Is unique about the company and Its offerings General Electric Is known widely for their diversified and Inventive products.Its products Include gas and steam generators, solar energy devices, water treatment revise, lighting, healthcare services, home and business solutions, loans and leases. 3 G. E. Is a world renown company with the numbers to prove it. In 2012, General Electric was placed at number 8 o n Fortune ass's top earners list in 2012 with $146. 9 billion in revenue. 4 With top competitors such as Valier Energy and Caterpillar Inc. Trailing behind, General Electric continuously maintains a respectable reputation as an innovative company. As well as being a top ranked annual earner, G. E. Was named in Bloomberg Businessman's list of world's most innovative companies and Baron's list of most respected companies. Because General Electric expands their horizons diving into a varied number of profitable industries and dominating the competition with their pioneering qualities and reputable business methods, It Is hard for alternative companies to keep up. With the Earth's diminishing sources of gas and fuel, G. E. Came up with a product that would accommodate the ever- changing needs of modern day society.Part 2 Marketing Plan Market-product Focus What are the objectives of your new product? The overall objective for our consumer product, The Catch, is very clear and straight t o the point; as a company, we are trying to help all owners of electrical cars utilize a more convenient, cost effective, and environmentally friendly way of charging their vehicles. The Catch will allow the consumer to charge their car in practically any rear inside or outside that natural light can be obtained. With a single lifetime payment, The Catch will save consumers money without the need for continuous electric bills arising from existing charging methods.Lastly, by using the sun as a natural source of energy, we are thinking green and making a major thrust in conserving the environment. This new generation product will make life much easier for electric vehicle owners because of its substantial benefits. The Catch will be such an efficient product that it might Just convince other car companies to focus more on electric cars. It will also encourage potential car buyers to consider purchasing electric cars, which will encourage the use of our product. What is the specific c ustomer niche that your product addresses?The niche our product will be initially addressing is a car owners who desire a more cost effective and greener alternative to standard electric car charging methods engine with a 4-kHz battery that gives it only 9 to 15 miles of electric arrange. This is an example of a need related to our customers that is not being satisfied within our market segment. Last year, roughly 17,000 plug-in cars were sold in the United States more than were sold in any previous yearly 1 . Sales this year will most likely double or triple that number based on society's desire for technological advancement in all fields.President Obama set a goal for 1 million electric cars to be on the road by 201 512, which probably won't happen; however, the President's leadership will definitely encourage people to transition from gas-powered cars to electric-powered ones because of the government's efforts in educating the country on the benefits of utilizing electric cars. This proves that our consumer product is entering a market hat is expanding rapidly, which increases our product's chance of success. 10. Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. Log. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars 1 1 . Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. blob. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars 12. Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. blob. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars What sets your product apart from the competition? The Catches main competitor is the V-Tent. The V-Tent is a non-portable solar powered parking device that charges electric cars.Our product design for The Catch is based around portability. The option to fold up The Catch and move it from point A to point B is going to the main point of difference from the V-Tent. Another drawback of the V-Tent is it can only operate under certain dimensions, limiting it to only small sedans. The Catch will be produced in a variety of sizes to fit the needs of all consumers driving electric cars. Envision LLC, our other competitor, has developed he Solar Tree as a way of saving unused space in parking lots.These structures are very expensive and not for personal use at all; in fact, they don't even allow for an electric vehicle to charge while parked near theme 5. The Solar Tree is going to be used in large parking lots limiting them to Just business-to-business market segment. The individual consumer may not benefit from Envisions product. Our strategy will cover all markets including green, cause, business-to-business and individual household marketing. 13. N-Tent Solar Parking System,† accessed October 24, 2013, www. Designator. Mol design/v-tent/ 14. Solar Tree Array,† accessed on October 24, 2013, www. Envisioned. Com/solar- tree- array/ 15. Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† settable=sectional 16. Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† accessed on October 24, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? How are you communicating your points of difference to your customers? Points of difference is expressed as a synonym of product differentiation, meaning the product features that set the product apart from its competition.The Catch is a product with very limited competition. With the competitive advantage of not having many opponents in its market segment, it will not be hard to express the product features and benefits of The Catch that consumers cannot find anywhere else in the retail market. With the use of informational and transformational TV commercials, print advertisements, as well as the use of our social media networking, getting the word out about The Catches product differentia tion will be simple and effective. Because The Catch is emerging in a new market, there is no such thing as bad timing with its release.With a strong desire from consumers and economic access to buyers, consumers will Jump at the opportunity to save money, live environmentally consciously and advance in the world of technology. Because of these things, new- product failure is no where in The Catches future. Part 3 Marketing Plan Marketing Program 8. What are the product line, unique product quality, and packaging of your product? With the creation of our solar powered car cover, titled The Catch, our company is going to base our product line on how successful The Catch is after its 17.Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† initial launch. What we at General Electric have in mind for a product line extension is a smaller version of The Catch made to charge laptops, cell phones, and other handheld devices using the same solar powered method. These new products are projected to succeed in the marketplace because they satisfy the same needs, target the same customer base, and are going to be distributed through the same outlet as The Catch. 18 All of our products will hold high standards in terms of quality.Part of what makes The Catch â€Å"cool† and appealing to customers is how it catches the eye with a high tech, sleek design. A higher price is worth it for a higher quality product like ours. For packaging, our product will be presented to the customer inside a box labeled with our company logo, picture of The Catch, as well as product features and basic instructions with pictures. Inside the box The Catch will be concealed in a plastic bag along with support information and a detailed instruction manual.The Catch will create high customer value by providing functional, perceptual, and communication benefits, as well as addressing environmental concerns. 19 What is As discussed briefly in this marketin g plan, our new product The Catch fraternities itself very well when it comes to green marketing for a large demographic of electric car owners because there is no existing product like it. This makes evaluating the price point and price position relative to substitutes of our product fairly difficult.Although an abundance of in depth research must be done in 18. Kerri, Hartley, Rudderless, â€Å"Developing New Products and Services,† accessed on Novo. 19, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? settable ?section Tabs 19. Kerri, Hartley, Rudderless, â€Å"Managing Successful Products, Services, and Brands,† accessed on Novo. 19, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? settable=sectional order to reveal a more accurate estimation of the final price we can still create an educated estimation.The bulk of The Catch will consist of a large protective car cover as well as multiple folding solar panels. The mean value of most conventional c ar covers ranges from $25 to $35. We will be purchasing our solar panels from the industrial supply company MIRRORS. Their product the Powerful OFF-1800 foldable solar charger is an amazing candidate for our development of The Catch. 0 At $500 each they will cost around $2,000 dollars to produce on The Catch unit. This is before any wholesale negotiations have taken place. We here at G. E. Re looking to flood the emerging market by introducing a new product, in turn creating brand loyalty. This is why we are going to take a cost-oriented pricing approach when developing our product before developing a profit-oriented pricing method. 21 Using these methods we hope to establish a retail value of $2,000 – $2,500 which will satisfy both the needs of our company and customers. What promotional strategies are used for your rotund? The promotional strategies that we will implement for The Catch will include advertising, personal selling, and direct marketing. Principles of Marketing Recent History Brief Introduction about the organization General Electric Is an American conglomerate operating through the fields of energy, technology, Infrastructure, capital finance, and Industrial business. 1 Thomas Edison is a widely praised genius, both as an innovator and businessman, and it was his vision that laid the foundation for General Electric. 2 In 1876, he opened his first real workshop in Menlo Park, New Jersey where he would eventually create the electric light bulb. In 1890, Edison started the Edison General Electric Company to old his many businesses under one roof and after merging with the Houston- Thomas Company, his prime competitor, General Electric was born. 2 In the fields of technology and energy, General Electric will be releasing a product targeting solar energy and electric vehicles called The Catch. The Catch Is a solar powered car cover that absorbs the sun's rays to charge electric cars without the need for an outside electrical source. It protects cars from weather damage and keeps them cool from the sun's heat as well.The Catch Is a cover Like the ones available to cover any standard icicle, but will be covered with multiple small solar panels. The Catch will have a chord attached that plugs directly into cars instead of having them plugged into an electrical outlet. 1 . â€Å"About Us,† General Electric, accessed October 3, 2013, http://www. GE. Com/about- us/curing 2. † Thomas Edison At G. E. ,† General Electric, accessed October 3, 2012, http://www. GE. Com/about-us/history/Thomas-Edison Discuss what Is unique about the company and Its offerings General Electric Is known widely for their diversified and Inventive products.Its products Include gas and steam generators, solar energy devices, water treatment revise, lighting, healthcare services, home and business solutions, loans and leases. 3 G. E. Is a world renown company with the numbers to prove it. In 2012, General Electric was placed at number 8 o n Fortune ass's top earners list in 2012 with $146. 9 billion in revenue. 4 With top competitors such as Valier Energy and Caterpillar Inc. Trailing behind, General Electric continuously maintains a respectable reputation as an innovative company. As well as being a top ranked annual earner, G. E. Was named in Bloomberg Businessman's list of world's most innovative companies and Baron's list of most respected companies. Because General Electric expands their horizons diving into a varied number of profitable industries and dominating the competition with their pioneering qualities and reputable business methods, It Is hard for alternative companies to keep up. With the Earth's diminishing sources of gas and fuel, G. E. Came up with a product that would accommodate the ever- changing needs of modern day society.Part 2 Marketing Plan Market-product Focus What are the objectives of your new product? The overall objective for our consumer product, The Catch, is very clear and straight t o the point; as a company, we are trying to help all owners of electrical cars utilize a more convenient, cost effective, and environmentally friendly way of charging their vehicles. The Catch will allow the consumer to charge their car in practically any rear inside or outside that natural light can be obtained. With a single lifetime payment, The Catch will save consumers money without the need for continuous electric bills arising from existing charging methods.Lastly, by using the sun as a natural source of energy, we are thinking green and making a major thrust in conserving the environment. This new generation product will make life much easier for electric vehicle owners because of its substantial benefits. The Catch will be such an efficient product that it might Just convince other car companies to focus more on electric cars. It will also encourage potential car buyers to consider purchasing electric cars, which will encourage the use of our product. What is the specific c ustomer niche that your product addresses?The niche our product will be initially addressing is a car owners who desire a more cost effective and greener alternative to standard electric car charging methods engine with a 4-kHz battery that gives it only 9 to 15 miles of electric arrange. This is an example of a need related to our customers that is not being satisfied within our market segment. Last year, roughly 17,000 plug-in cars were sold in the United States more than were sold in any previous yearly 1 . Sales this year will most likely double or triple that number based on society's desire for technological advancement in all fields.President Obama set a goal for 1 million electric cars to be on the road by 201 512, which probably won't happen; however, the President's leadership will definitely encourage people to transition from gas-powered cars to electric-powered ones because of the government's efforts in educating the country on the benefits of utilizing electric cars. This proves that our consumer product is entering a market hat is expanding rapidly, which increases our product's chance of success. 10. Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. Log. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars 1 1 . Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. blob. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars 12. Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. blob. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars What sets your product apart from the competition? The Catches main competitor is the V-Tent. The V-Tent is a non-portable solar powered parking device that charges electric cars.Our product design for The Catch is based around portability. The option to fold up The Catch and move it from point A to point B is going to the main point of difference from the V-Tent. Another drawback of the V-Tent is it can only operate under certain dimensions, limiting it to only small sedans. The Catch will be produced in a variety of sizes to fit the needs of all consumers driving electric cars. Envision LLC, our other competitor, has developed he Solar Tree as a way of saving unused space in parking lots.These structures are very expensive and not for personal use at all; in fact, they don't even allow for an electric vehicle to charge while parked near theme 5. The Solar Tree is going to be used in large parking lots limiting them to Just business-to-business market segment. The individual consumer may not benefit from Envisions product. Our strategy will cover all markets including green, cause, business-to-business and individual household marketing. 13. N-Tent Solar Parking System,† accessed October 24, 2013, www. Designator. Mol design/v-tent/ 14. Solar Tree Array,† accessed on October 24, 2013, www. Envisioned. Com/solar- tree- array/ 15. Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† settable=sectional 16. Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† accessed on October 24, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? How are you communicating your points of difference to your customers? Points of difference is expressed as a synonym of product differentiation, meaning the product features that set the product apart from its competition.The Catch is a product with very limited competition. With the competitive advantage of not having many opponents in its market segment, it will not be hard to express the product features and benefits of The Catch that consumers cannot find anywhere else in the retail market. With the use of informational and transformational TV commercials, print advertisements, as well as the use of our social media networking, getting the word out about The Catches product differentia tion will be simple and effective. Because The Catch is emerging in a new market, there is no such thing as bad timing with its release.With a strong desire from consumers and economic access to buyers, consumers will Jump at the opportunity to save money, live environmentally consciously and advance in the world of technology. Because of these things, new- product failure is no where in The Catches future. Part 3 Marketing Plan Marketing Program 8. What are the product line, unique product quality, and packaging of your product? With the creation of our solar powered car cover, titled The Catch, our company is going to base our product line on how successful The Catch is after its 17.Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† initial launch. What we at General Electric have in mind for a product line extension is a smaller version of The Catch made to charge laptops, cell phones, and other handheld devices using the same solar powered method. These new products are projected to succeed in the marketplace because they satisfy the same needs, target the same customer base, and are going to be distributed through the same outlet as The Catch. 18 All of our products will hold high standards in terms of quality.Part of what makes The Catch â€Å"cool† and appealing to customers is how it catches the eye with a high tech, sleek design. A higher price is worth it for a higher quality product like ours. For packaging, our product will be presented to the customer inside a box labeled with our company logo, picture of The Catch, as well as product features and basic instructions with pictures. Inside the box The Catch will be concealed in a plastic bag along with support information and a detailed instruction manual.The Catch will create high customer value by providing functional, perceptual, and communication benefits, as well as addressing environmental concerns. 19 What is As discussed briefly in this marketin g plan, our new product The Catch fraternities itself very well when it comes to green marketing for a large demographic of electric car owners because there is no existing product like it. This makes evaluating the price point and price position relative to substitutes of our product fairly difficult.Although an abundance of in depth research must be done in 18. Kerri, Hartley, Rudderless, â€Å"Developing New Products and Services,† accessed on Novo. 19, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? settable ?section Tabs 19. Kerri, Hartley, Rudderless, â€Å"Managing Successful Products, Services, and Brands,† accessed on Novo. 19, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? settable=sectional order to reveal a more accurate estimation of the final price we can still create an educated estimation.The bulk of The Catch will consist of a large protective car cover as well as multiple folding solar panels. The mean value of most conventional c ar covers ranges from $25 to $35. We will be purchasing our solar panels from the industrial supply company MIRRORS. Their product the Powerful OFF-1800 foldable solar charger is an amazing candidate for our development of The Catch. 0 At $500 each they will cost around $2,000 dollars to produce on The Catch unit. This is before any wholesale negotiations have taken place. We here at G. E. Re looking to flood the emerging market by introducing a new product, in turn creating brand loyalty. This is why we are going to take a cost-oriented pricing approach when developing our product before developing a profit-oriented pricing method. 21 Using these methods we hope to establish a retail value of $2,000 – $2,500 which will satisfy both the needs of our company and customers. What promotional strategies are used for your rotund? The promotional strategies that we will implement for The Catch will include advertising, personal selling, and direct marketing.

Celeste Ray’s Essays

Celeste Ray’s Essays Celeste Ray’s Paper Celeste Ray’s Paper In Celeste Ray’s book: Highland Heritage: Scottish Americans in the South. The author takes a close look at what it means to be Scottish in America and more specifically, in the American South. Ray takes a scholarly approach to Scottish immigration to the South in several chapters that deal with the construction of Scottish identity, the emergence of the heritage movement in the Carolinas as well as the reemergence of the Highland Games. Ray traces the history of this movement and shows how it includes diverse threads of Scottish identity.In the preface to Highland Heritage: Scottish Americans in the American South, Celeste Ray explains that she had meant to write a different book, on the archaeology of Iron Age Europe. Fortunately for the anthropology of British populations, her project changed into a richly documented, long-term, regional analysis of the southern Scottish heritage movement. Centered on the Cape Fear Valley of North Carolina, home of the largest settlement of Highlanders in the United States, the study deals not only with the heritage of the approximately 20,000 Highlanders who settled in North Carolina before the American Revolution but also with that of subsequent waves of settlers from other Scottish regions, as well.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In Ray’s book, she rejects the influential ideology that Euro-American ethnicity is generally in decline and that many pe ople claim Scottish or Celtic identity, distinct from the contrasting Anglo-Saxon identity. The Scottish heritage movement celebrates the combining of   Ã‚  Ã¢â‚¬Å"historical incidents, folk memories, selected traditions, and often sheer fantasy to interpret a past in a form meaningful for a particular group or individual at a particular point in time.† (Ray, 2000). Ray also includes festivals deep in heritage in Scotland and the relationships between the groups of the Scottish within their homeland and in the south as well.   Ray points out that half of all Scottish societies and one-third of the 200 U.S. clan gatherings and festivals are located in the South. After nine years of participating in and interviewing at community events, Ray studies the identity politics borne out in the attire, oral traditions, publications, clan pride, the role of women, songs and dances, heritage dinners, game innovations and displays of weaponry.Ray is very forthright about the irony of t his movement. From the situation in which American tourist dollars pay for the upkeep of castles, whose eighteenth century owners demands probably pushed Scots into leaving, while much that is regarded as traditional was invented by English landowners in the Victorian period of the 19th century. Much of this book asks for further development in more detail. Questions such as: How do movies like Braveheart and Rob Roy change the way in which this movement operates? How will Scottish devolution affect the way in which Scotland relates to American tourists? What will the younger generation, interested in the competitive aspects of Highland games, make of it as they assume more control? How much influence will the Celtic fringe of Viking and Gaelic re-enactors have in the future, especially in confronting the conservative religious aspects of the movement? The movement encompasses both participants with a deep trans generational awareness of their heritage (Ray, 2000) and those who have reclaimed their identity. They participate in organizations and events throughout the year involving distinctive dress, food, and religious services, often reinforced and refreshed with transnational links to the Scottish homeland.Ray views the Scottish American travelers not as tourist but as pilgrims that have come to experience a culture that they see as theirs to partake of. (Ray, 2000) The visions of Highland past and heritage are continually being refined by the fact that heritage pilgrims seek out native authorities that engage in a mutual sharing dance and athletic techniques, music, and genealogical research. (Ray, 2000) These heritage pilgrimages also carry ritualistic and religious qualities. Many travel to Scotland because it is the home of their Presbyterian heritage. (Ray, 2000)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã ‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Ray also points out that there is a dramatic enhancement of the belief in shared kinship and a united identity among Scottish Americans through pilgrimages to Scotland by clan societies. The preservation of a chief’s residence and/or clan lands is the main goal of many clan societies. (135) There is a great drive among the clan societies to not only visit clan territories but also to enshrine an original site of clan residence. Those that do not have surviving ancestral estates or a chiefship are increasingly establishing heritage centers. This provides them with a focal point as their ancestral home. (Ray, 2000) This is not a reflection of the actual relict landscapes of black houses and clachans of ancestral emigrants rather it is a cognitive map of the clanscape that is oriented toward the home of the elite.(Ray, 2000)Ray’s work serves as a helpful work of literature in attempting to understand the behavior of modern Americans as they search for an identity and a community that conforms to the ideas of being â€Å"southern† as well. Ray explores how the Scottish themes and legends merge with southern culture and their identity to produce a unique offspring and a complex sense of identify for the Scottish living in the South. In this book, Ray asks how and why and where we use memories of our ancestral pasts to provide a sense of identity and community in the present. In this attempt to do so, Ray offers an original and insightful examination of what it means to be Scottish in America.

Write Super-Fast

Write Super-Fast Write Super-Fast Write Super-Fast By Michael Writing fast and editing later is a good practice. For many people, writing super-fast is an even better practice. Heres why: If you write fast, you dont have time to criticize your writing. And the more energy you spend criticizing your writing, the less energy you will have for writing. Many amateur writers can work up a writers block for themselves with just a few sentences of self-criticism. Dont get started on that road. When you write super-fast, your writing can approach the speed of your thought. Im serious. Even non-geniuses can think much faster than they can type, once they get going. Let yourself fly. Dont slow down your brain. Letting the words flow will actually spur new thoughts, and it will at least prevent you from losing thoughts because you couldnt get them down fast enough. Until you finish writing, you shouldnt edit. Everything that anybody writes is garbage until its edited. Editing is awfully inefficient when you try to edit every word as you type it. For the first draft, try to write like the wind. Wait to edit until you start the second draft, after the sweat has dried. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Writing Basics category, check our popular posts, or choose a related post below:Writing a Reference Letter (With Examples)45 Synonyms for â€Å"Old† and â€Å"Old-Fashioned†30 Nautical Expressions

Digital culture Essay Example | Topics and Well Written Essays - 750 words

Digital culture - Essay Example On the other hand, the presentations illustrated unbundling and dynamic of self organization. We are able to build upon our pre existing knowledge by interacting with the tools created by the digital culture. For example, using the Google such as Google drive or Samsung digitized products can help an individual learn many things that they previously never knew about. By this we can say that the presentations illustrated beyond doubt how technogenesis, unbundling and self organization is brought about in the process. Question B Several additional factors would have supported my learning. Direct interaction with the outside world that is out of classroom environment would have been great so that to bring the learning more into a reality. The idea of automated and consistent assessment would have helped me to have a more concrete understanding of this course. Moreover, convenience and flexibility would have supported my learning and even make it better. The course ought to have considered the student interests and make it more learner centered, if it were to support the student fully to improve their learning. Lastly, motivation by the instructors, a more direct questioning approach and additional time would have been perfect in making my learning more favorable. The conception of the internet as our most interactive medium today, would have guided us to interact more thus learn more. Instructional designers need to extend and expand the various aspects in order for this course to be more tool complete, and stand alone online expert system. These include developing a broader array of tools for proper communication. They need to understand which communication mediums are best suited for learners of our kind. This will give the course an upper hand over other online expert systems. For this course to be the most outstanding in the whole world, it needs a proper implementation which will guide it throughout. It should also embrace a faster learning experience which will help it to be more competitive when compared with other online expert systems. Furthermore it should be more interactive and student oriented so that to benefit the students and their productivity as well. All these will help the course to be a more complete system. Cheat sheet This course is very important in that we live in the digital age and much has changed. Issues regarding unbundling and its t heme become a major area of interest in this course most probably because of its significance. Another important aspect is technogenesis technology which carry’s the weight of digital culture. The relevant ideas I stipulated in tackling this task is acknowledging the importance of this course and its application in the modern world. List of important areas Disembodiement Technogenesis Digital graphics and interphase Online scholarships through